Job Description
Background:
Lead overall marketing activities of the organization from social media and digital campaigns to advertising and creative projects
Objective:
Developing plans to help establish Koelnmesse brand, allocating resources to different projects and setting short-term and long-term department goals
Reporting to:
Manager - Marketing
· Designing, managing, and evaluating marketing campaigns
· Directing social media engagement strategy
· Managing budgets for marketing campaigns
· Collaborating with advertising and creative departments
· Reviewing advertising material for print and digital media
· Preparing advertising contracts
· Performing market research to find new opportunities
· Managing marketing department employees
· Analyzing market trends and conducting competitor research
· Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
· Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
· Produce valuable and engaging content for our website and blog that attracts and converts our target groups
· Build strategic relationships and partner with key industry players, agencies and vendors
· Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Requirements and skills
· Demonstrable experience in marketing together with the potential and attitude required to learn
· Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
· Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
· Experience in setting up and optimizing Google Adwords campaigns
· Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
· A sense of aesthetics and a love for great copy and witty communication
• · Up-to-date with the latest trends and best practices in online marketing and measurement
Lead overall marketing activities of the organization from social media and digital campaigns to advertising and creative projects
Objective:
Developing plans to help establish Koelnmesse brand, allocating resources to different projects and setting short-term and long-term department goals
Reporting to:
Manager - Marketing
· Designing, managing, and evaluating marketing campaigns
· Directing social media engagement strategy
· Managing budgets for marketing campaigns
· Collaborating with advertising and creative departments
· Reviewing advertising material for print and digital media
· Preparing advertising contracts
· Performing market research to find new opportunities
· Managing marketing department employees
· Analyzing market trends and conducting competitor research
· Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
· Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
· Produce valuable and engaging content for our website and blog that attracts and converts our target groups
· Build strategic relationships and partner with key industry players, agencies and vendors
· Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Requirements and skills
· Demonstrable experience in marketing together with the potential and attitude required to learn
· Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
· Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
· Experience in setting up and optimizing Google Adwords campaigns
· Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
· A sense of aesthetics and a love for great copy and witty communication
• · Up-to-date with the latest trends and best practices in online marketing and measurement
💡 Quick Summary
Seeking a career-building opportunity? The 1| Marketing Executive position is now open for candidates interested in the MIS Executive sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in MIS Executive is a plus.