Job Description
Account Development Representative (ADR)
Location: Irvine, CA
Department: Sales
Reports To: [SDR Manager / Director of Sales]
Overview
The Account Development Representative (ADR) is responsible for re-engaging and developing opportunities within Super Color Digital’s existing account database of approximately 25,000 accounts.
This role focuses on account activation, relationship building, and pipeline generation, working closely with Account Executives to convert existing and dormant accounts into revenue opportunities.
Unlike traditional SDR roles, the ADR will primarily work with known accounts and existing data, requiring strong organizational skills, follow-up discipline, and the ability to identify revenue opportunities within an established customer base.
Key Responsibilities
Account Management & Activation
Manage and systematically work through a database of ~25,000 accounts
Re-engage dormant and inactive accounts
Identify new opportunities within existing and past customer accounts
Maintain consistent outreach across assigned account segments
Pipeline Generation
Schedule meetings between prospects and Account Executives
Ensure high-quality, qualified meetings are booked and completed
Maintain consistent pipeline flow for the sales team
Prioritize high-value accounts and opportunities
Outreach & Engagement
Execute outbound outreach via phone, email, and CRM tools
Follow structured outreach cycles based on account segmentation
Conduct follow-ups with previous opportunities and past customers
Support marketing-driven lead engagement
CRM & Data Management
Accurately document all outreach and account activity in Salesforce
Maintain clean and updated account records
Track engagement, follow-ups, and next steps
Ensure proper attribution for meetings and opportunities
Collaboration
Work closely with Account Executives to transition qualified opportunities
Communicate account insights and activity updates
Align on priority accounts and target opportunities
Performance Expectations
The ADR is expected to:
Generate consistent meeting volume for Account Executives
Maintain high activity levels across assigned accounts
Reactivate dormant accounts and identify new opportunities
Support overall revenue growth through pipeline development
Typical monthly targets may include:
800–1,200 accounts touched
50–70 meetings scheduled
35–50 meetings completed
$100K–$300K in influenced pipeline
Qualifications
1–3 years of experience in sales, account development, or customer engagement preferred
Strong communication and follow-up skills
Ability to manage a high volume of accounts and activities
Organized and detail-oriented
Experience with CRM systems (Salesforce preferred)
Self-motivated with a results-driven mindset
Key Traits for Success
Highly organized and process-driven
Persistent and consistent in outreach
Strong listening and relationship-building skills
Ability to identify opportunities within existing accounts
Comfortable working with data and large account lists
Why This Role Matters
This role plays a critical part in unlocking revenue from existing accounts, improving efficiency across the sales organization, and driving predictable pipeline growth.
The ADR ensures that no opportunity within our account base goes untouched.
“This role is a key component of our Revenue Acceleration Initiative, focused on maximizing the value of our existing account base.”
Location: Irvine, CA
Department: Sales
Reports To: [SDR Manager / Director of Sales]
Overview
The Account Development Representative (ADR) is responsible for re-engaging and developing opportunities within Super Color Digital’s existing account database of approximately 25,000 accounts.
This role focuses on account activation, relationship building, and pipeline generation, working closely with Account Executives to convert existing and dormant accounts into revenue opportunities.
Unlike traditional SDR roles, the ADR will primarily work with known accounts and existing data, requiring strong organizational skills, follow-up discipline, and the ability to identify revenue opportunities within an established customer base.
Key Responsibilities
Account Management & Activation
Manage and systematically work through a database of ~25,000 accounts
Re-engage dormant and inactive accounts
Identify new opportunities within existing and past customer accounts
Maintain consistent outreach across assigned account segments
Pipeline Generation
Schedule meetings between prospects and Account Executives
Ensure high-quality, qualified meetings are booked and completed
Maintain consistent pipeline flow for the sales team
Prioritize high-value accounts and opportunities
Outreach & Engagement
Execute outbound outreach via phone, email, and CRM tools
Follow structured outreach cycles based on account segmentation
Conduct follow-ups with previous opportunities and past customers
Support marketing-driven lead engagement
CRM & Data Management
Accurately document all outreach and account activity in Salesforce
Maintain clean and updated account records
Track engagement, follow-ups, and next steps
Ensure proper attribution for meetings and opportunities
Collaboration
Work closely with Account Executives to transition qualified opportunities
Communicate account insights and activity updates
Align on priority accounts and target opportunities
Performance Expectations
The ADR is expected to:
Generate consistent meeting volume for Account Executives
Maintain high activity levels across assigned accounts
Reactivate dormant accounts and identify new opportunities
Support overall revenue growth through pipeline development
Typical monthly targets may include:
800–1,200 accounts touched
50–70 meetings scheduled
35–50 meetings completed
$100K–$300K in influenced pipeline
Qualifications
1–3 years of experience in sales, account development, or customer engagement preferred
Strong communication and follow-up skills
Ability to manage a high volume of accounts and activities
Organized and detail-oriented
Experience with CRM systems (Salesforce preferred)
Self-motivated with a results-driven mindset
Key Traits for Success
Highly organized and process-driven
Persistent and consistent in outreach
Strong listening and relationship-building skills
Ability to identify opportunities within existing accounts
Comfortable working with data and large account lists
Why This Role Matters
This role plays a critical part in unlocking revenue from existing accounts, improving efficiency across the sales organization, and driving predictable pipeline growth.
The ADR ensures that no opportunity within our account base goes untouched.
“This role is a key component of our Revenue Acceleration Initiative, focused on maximizing the value of our existing account base.”
💡 Quick Summary
Seeking a career-building opportunity? The Account Development Representative position is now open for candidates interested in the Telecaller Jobs sector. This role in Irvine offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Telecaller Jobs is a plus.
