Job Description
Position Overview: We are seeking a highly motivated and results-driven Advertising Sales Executive to join our team. As an Advertising Sales Executive, you will be responsible for selling advertising space or time to businesses and clients, driving revenue growth, and building strong relationships with advertisers. You will work closely with clients to understand their advertising needs and provide tailored solutions to help them achieve their marketing objectives. This role requires excellent communication, negotiation, and sales skills.
Responsibilities:
Prospect and acquire new clients:
• Identify and target potential clients for advertising opportunities.
• Conduct research to understand client industries, target audiences, and marketing objectives.
• Reach out to prospects through various channels, including cold calling, email outreach, and networking.
Conduct sales presentations:
• Prepare and deliver compelling sales presentations to potential clients.
• Highlight the benefits and value of advertising with our media platform.
• Customize presentations based on client needs and objectives.
Build and maintain client relationships:
• Cultivate strong relationships with existing clients to ensure customer retention and satisfaction.
• Understand clients' advertising goals and provide suitable advertising solutions.
• Regularly communicate with clients to assess their needs, address concerns, and provide updates on advertising campaigns.
Negotiate advertising rates and terms:
• Collaborate with clients to negotiate advertising rates and terms that are mutually beneficial.
• Ensure profitability for the company while providing value to the client.
• Handle objections and resolve conflicts during negotiations.
Develop and execute advertising campaigns:
• Collaborate with clients and internal teams to develop effective advertising campaigns.
• Ensure that client objectives are clearly defined and understood.
• Coordinate with production and creative teams to implement and monitor advertising campaigns.
Stay informed about industry trends and competition:
• Conduct market research to stay updated on industry trends, market conditions, and competitor activities.
• Identify new opportunities for advertising and potential areas for growth.
• Use market insights to refine sales strategies and approaches.
Meet or exceed sales targets:
• Consistently achieve or exceed sales targets and revenue goals.
• Maintain accurate sales records and provide regular sales reports to management.
• Continuously seek opportunities to upsell or cross-sell additional advertising products or services.
Provide exceptional customer service:
• Respond promptly to client inquiries, concerns, and requests.
• Resolve issues and address client feedback in a professional and timely manner.
• Ensure high levels of customer satisfaction throughout the advertising process.
Requirements:
• Proven experience in advertising sales or a related field.
• Strong sales and negotiation skills, with a track record of meeting or exceeding targets.
• Excellent communication and presentation skills.
• Ability to build and maintain relationships with clients.
• Solid understanding of advertising and marketing principles.
• Familiarity with different advertising platforms and channels.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills.
Must know following Languages: Spoken Bengali, Hindi and English
Gender: Female Candidates may apply
Educational Qualification: Bachelor's degree in marketing, business, or a related field (preferred).
Experience: Minimum 3 years
Responsibilities:
Prospect and acquire new clients:
• Identify and target potential clients for advertising opportunities.
• Conduct research to understand client industries, target audiences, and marketing objectives.
• Reach out to prospects through various channels, including cold calling, email outreach, and networking.
Conduct sales presentations:
• Prepare and deliver compelling sales presentations to potential clients.
• Highlight the benefits and value of advertising with our media platform.
• Customize presentations based on client needs and objectives.
Build and maintain client relationships:
• Cultivate strong relationships with existing clients to ensure customer retention and satisfaction.
• Understand clients' advertising goals and provide suitable advertising solutions.
• Regularly communicate with clients to assess their needs, address concerns, and provide updates on advertising campaigns.
Negotiate advertising rates and terms:
• Collaborate with clients to negotiate advertising rates and terms that are mutually beneficial.
• Ensure profitability for the company while providing value to the client.
• Handle objections and resolve conflicts during negotiations.
Develop and execute advertising campaigns:
• Collaborate with clients and internal teams to develop effective advertising campaigns.
• Ensure that client objectives are clearly defined and understood.
• Coordinate with production and creative teams to implement and monitor advertising campaigns.
Stay informed about industry trends and competition:
• Conduct market research to stay updated on industry trends, market conditions, and competitor activities.
• Identify new opportunities for advertising and potential areas for growth.
• Use market insights to refine sales strategies and approaches.
Meet or exceed sales targets:
• Consistently achieve or exceed sales targets and revenue goals.
• Maintain accurate sales records and provide regular sales reports to management.
• Continuously seek opportunities to upsell or cross-sell additional advertising products or services.
Provide exceptional customer service:
• Respond promptly to client inquiries, concerns, and requests.
• Resolve issues and address client feedback in a professional and timely manner.
• Ensure high levels of customer satisfaction throughout the advertising process.
Requirements:
• Proven experience in advertising sales or a related field.
• Strong sales and negotiation skills, with a track record of meeting or exceeding targets.
• Excellent communication and presentation skills.
• Ability to build and maintain relationships with clients.
• Solid understanding of advertising and marketing principles.
• Familiarity with different advertising platforms and channels.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills.
Must know following Languages: Spoken Bengali, Hindi and English
Gender: Female Candidates may apply
Educational Qualification: Bachelor's degree in marketing, business, or a related field (preferred).
Experience: Minimum 3 years
💡 Quick Summary
Seeking a career-building opportunity? The Ad| |Advertising| Sales Executive position is now open for candidates interested in the MIS Executive sector. This role in Kolkata offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in MIS Executive is a plus.