Job Description
Job details
Benefits & Perks
Health insurance, Paid sick time
Job Type
Full-time
Benefits
Pulled from the full job description
Health insurance
Paid sick time
Full Job Description
Company Description
Cognizant Netcentric is an award-winning Adobe Global Alliance Partner and a recognized expert in the Adobe Experience Cloud. We deliver digital solutions for the world’s greatest brands by unlocking the full potential of this cutting-edge technology. We work with our clients at any stage of their digital transformation journey - from digital strategy to solutions development through to operational support - enabling them to stay ahead of the game. Our clients’ success is ours, which means we’re growing.
Our culturally diverse community with its representatives of different nationalities from all across the world, 1500+ professionals and 500+ Adobe certifications are based Globally.
We come to work every day knowing we’re part of the solution to the most complex challenges brands have ever faced: digital transformation. We empower our employees to use their creativity, looking beyond tools and technology to unlock the full potential of the Adobe Experience Cloud.
As part of the Cognizant Digital Business, we reap the benefits of combined expertise and access to multidisciplinary teams, forging ahead to become a leading customer experience player.
Job Description
Position Summary :
The Enterprise Marketing Technology Data Collection Team is dedicated to capturing data from interactions with CVS Health and making that data available throughout the organization to update customer profiles, inform optimization opportunities, and activate responsive touchpoints for the customer. Leveraging cutting edge technology and analytics, as a Data Collection Lead you will be on the forefront of maintaining our most precious asset (the data!) through leading the continued development of our event tracking process, advising on strategy related to implementation based on analytics/reporting goals, assisting and supporting developers in the implementation/instrumentation process through technical writing/meetings/chat/documentation, training yourself and other developers on leading tools for measuring customer interactions.
The MarTech Data team plays an integral part in establishing an enterprise data strategy that will enable all other teams to leverage marketing data as part of their work: informing marketing analytics and performance analytics functions, driving ongoing customer journey analytics and optimization, and leveraged in models to drive improved ability to meet members’ needs.
Responsibilities:
Support ability the ability to report on Product OKRs or KPIs/Data Science objectives by proper instrumentation of tools
Leverage a tag management system to ensure interaction data is tracked by our web analytics and cx measurement tools, as well as deployment of technology to optimize all aspects of a customer’s experience (including marketing, merchandising, and optimization tools)
Guiding Product Teams in the development of tracking requirement documents and translating those documents into technical specifications for implementation
Trouble shooting issues as they arise within scrum teams doing the implementation work
Manages personal resources efficiently to complete assigned projects accurately and on time
Willing to learn new techniques, tools and approaches and in turn train others on these skills
Participates in the development of project plans and timelines.
Responsible for commitments to quality and on-time deliverables.
Motivated and is willing to understand and probe into technical details and data irregularities.
Required Qualifications :
At least 2 years of experience with web analytics tools and tag management platforms
Preferred Qualifications :
Extensive experience implementing and configuring a mobile/web event tracking solution such as Adobe Analytics is a must
Relevant technical experience with an emphasis on writing technical documentation for web analytics, marketing analytics, and cx analytics tool is a is a must
Technical development abilities (JavaScript, SQL, etc.)
Experience with Data Visualization tools (Tableau, d3.js, Bokeh Python, Adobe Analytics, etc.)
Experience with data querying languages and tools to aid in analysis dataset development
Demonstrated analytical and problem-solving skills.
Demonstrated written and verbal communication skills.
Able to present to various audiences.
Experience creating and writing training materials for new/existing developers
Strong knowledge of Adobe Stack (Adobe Analytics, Adobe Launch/DTM, Adobe WebSDK, Adobe Target, Adobe Experience Platform, etc.)
Proven skills in managing teams and multiple projects
Qualifications
Education :
Bachelor's Degree or equivalent experience
Additional Information
At Cognizant Netcentric, you get:
Full time employment (Permanent contract)
Medical Insurance per Cognizant Policy
Learning & Development opportunities
Holistic Employee Well-being approach
Compensatory work off for working on holidays
Annual leave policy - Vacation, Personal and Sick leave
Maternity & Adoption Leave
Referral Recognition Bonus
Agile Environment
Benefits & Perks
Health insurance, Paid sick time
Job Type
Full-time
Benefits
Pulled from the full job description
Health insurance
Paid sick time
Full Job Description
Company Description
Cognizant Netcentric is an award-winning Adobe Global Alliance Partner and a recognized expert in the Adobe Experience Cloud. We deliver digital solutions for the world’s greatest brands by unlocking the full potential of this cutting-edge technology. We work with our clients at any stage of their digital transformation journey - from digital strategy to solutions development through to operational support - enabling them to stay ahead of the game. Our clients’ success is ours, which means we’re growing.
Our culturally diverse community with its representatives of different nationalities from all across the world, 1500+ professionals and 500+ Adobe certifications are based Globally.
We come to work every day knowing we’re part of the solution to the most complex challenges brands have ever faced: digital transformation. We empower our employees to use their creativity, looking beyond tools and technology to unlock the full potential of the Adobe Experience Cloud.
As part of the Cognizant Digital Business, we reap the benefits of combined expertise and access to multidisciplinary teams, forging ahead to become a leading customer experience player.
Job Description
Position Summary :
The Enterprise Marketing Technology Data Collection Team is dedicated to capturing data from interactions with CVS Health and making that data available throughout the organization to update customer profiles, inform optimization opportunities, and activate responsive touchpoints for the customer. Leveraging cutting edge technology and analytics, as a Data Collection Lead you will be on the forefront of maintaining our most precious asset (the data!) through leading the continued development of our event tracking process, advising on strategy related to implementation based on analytics/reporting goals, assisting and supporting developers in the implementation/instrumentation process through technical writing/meetings/chat/documentation, training yourself and other developers on leading tools for measuring customer interactions.
The MarTech Data team plays an integral part in establishing an enterprise data strategy that will enable all other teams to leverage marketing data as part of their work: informing marketing analytics and performance analytics functions, driving ongoing customer journey analytics and optimization, and leveraged in models to drive improved ability to meet members’ needs.
Responsibilities:
Support ability the ability to report on Product OKRs or KPIs/Data Science objectives by proper instrumentation of tools
Leverage a tag management system to ensure interaction data is tracked by our web analytics and cx measurement tools, as well as deployment of technology to optimize all aspects of a customer’s experience (including marketing, merchandising, and optimization tools)
Guiding Product Teams in the development of tracking requirement documents and translating those documents into technical specifications for implementation
Trouble shooting issues as they arise within scrum teams doing the implementation work
Manages personal resources efficiently to complete assigned projects accurately and on time
Willing to learn new techniques, tools and approaches and in turn train others on these skills
Participates in the development of project plans and timelines.
Responsible for commitments to quality and on-time deliverables.
Motivated and is willing to understand and probe into technical details and data irregularities.
Required Qualifications :
At least 2 years of experience with web analytics tools and tag management platforms
Preferred Qualifications :
Extensive experience implementing and configuring a mobile/web event tracking solution such as Adobe Analytics is a must
Relevant technical experience with an emphasis on writing technical documentation for web analytics, marketing analytics, and cx analytics tool is a is a must
Technical development abilities (JavaScript, SQL, etc.)
Experience with Data Visualization tools (Tableau, d3.js, Bokeh Python, Adobe Analytics, etc.)
Experience with data querying languages and tools to aid in analysis dataset development
Demonstrated analytical and problem-solving skills.
Demonstrated written and verbal communication skills.
Able to present to various audiences.
Experience creating and writing training materials for new/existing developers
Strong knowledge of Adobe Stack (Adobe Analytics, Adobe Launch/DTM, Adobe WebSDK, Adobe Target, Adobe Experience Platform, etc.)
Proven skills in managing teams and multiple projects
Qualifications
Education :
Bachelor's Degree or equivalent experience
Additional Information
At Cognizant Netcentric, you get:
Full time employment (Permanent contract)
Medical Insurance per Cognizant Policy
Learning & Development opportunities
Holistic Employee Well-being approach
Compensatory work off for working on holidays
Annual leave policy - Vacation, Personal and Sick leave
Maternity & Adoption Leave
Referral Recognition Bonus
Agile Environment
💡 Quick Summary
Seeking a career-building opportunity? The Adobe Analytics Target position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Pune, Maharashtra offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
