Job Description
Key Responsibilities:
• Design and develop complex multi-step email, SMS, push, and cross-channel marketing campaigns using Adobe Campaign.
• Create and manage workflows for audience segmentation, data extraction, personalization, and delivery.
• Configure templates, forms, schemas, and business rules within Adobe Campaign.
• Integrate Adobe Campaign with other platforms (e.g., CRM, CMS, analytics tools, APIs) to support seamless data flow.
• Work with marketing stakeholders to translate campaign requirements into technical solutions.
• Optimize campaign performance through data-driven enhancements and A/B testing.
• Maintain and troubleshoot delivery logs, errors, and campaign tracking issues.
• Collaborate with QA and data teams to ensure accuracy and compliance with data privacy standards (e.g., GDPR, CAN-SPAM).
• Document workflows, configurations, and campaign management practices.
Qualifications and Requirements:
• Bachelor's degree in Computer Science, Marketing Technology, or related field.
• 3+ years of experience developing in Adobe Campaign Classic or Adobe Campaign Standard.
• Proficiency in JavaScript, SQL, HTML/CSS, and XML for personalization and template development.
• Experience with workflow design, data schemas, targeting, and dynamic content creation.
• Strong understanding of campaign data management, segmentation, and audience targeting.
• Experience working with REST/SOAP APIs for integrations.
• Familiarity with Adobe Experience Cloud and its integration with Campaign.
• Excellent problem-solving, communication, and collaboration skills.
Desirable Skills and Certifications:
• Adobe Certified Expert – Adobe Campaign Developer or Business Practitioner.
• Experience with Adobe Experience Platform (AEP) or Real-Time CDP.
• Exposure to marketing analytics, customer journey orchestration, or personalization tools (e.g., Adobe Target).
• Knowledge of deliverability best practices and campaign performance metrics.
• Experience working in Agile/Scrum environments.
• Design and develop complex multi-step email, SMS, push, and cross-channel marketing campaigns using Adobe Campaign.
• Create and manage workflows for audience segmentation, data extraction, personalization, and delivery.
• Configure templates, forms, schemas, and business rules within Adobe Campaign.
• Integrate Adobe Campaign with other platforms (e.g., CRM, CMS, analytics tools, APIs) to support seamless data flow.
• Work with marketing stakeholders to translate campaign requirements into technical solutions.
• Optimize campaign performance through data-driven enhancements and A/B testing.
• Maintain and troubleshoot delivery logs, errors, and campaign tracking issues.
• Collaborate with QA and data teams to ensure accuracy and compliance with data privacy standards (e.g., GDPR, CAN-SPAM).
• Document workflows, configurations, and campaign management practices.
Qualifications and Requirements:
• Bachelor's degree in Computer Science, Marketing Technology, or related field.
• 3+ years of experience developing in Adobe Campaign Classic or Adobe Campaign Standard.
• Proficiency in JavaScript, SQL, HTML/CSS, and XML for personalization and template development.
• Experience with workflow design, data schemas, targeting, and dynamic content creation.
• Strong understanding of campaign data management, segmentation, and audience targeting.
• Experience working with REST/SOAP APIs for integrations.
• Familiarity with Adobe Experience Cloud and its integration with Campaign.
• Excellent problem-solving, communication, and collaboration skills.
Desirable Skills and Certifications:
• Adobe Certified Expert – Adobe Campaign Developer or Business Practitioner.
• Experience with Adobe Experience Platform (AEP) or Real-Time CDP.
• Exposure to marketing analytics, customer journey orchestration, or personalization tools (e.g., Adobe Target).
• Knowledge of deliverability best practices and campaign performance metrics.
• Experience working in Agile/Scrum environments.
💡 Quick Summary
Seeking a career-building opportunity? The Adobe Campaign Developer position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Chennai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.