24 hours ago
Full–time
No Degree Mentioned
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Job description
About Beyoung: Founded in 2018 from a Tier III City Udaipur, located in Rajasthan, Beyoung is a pioneering force in the fashion industry. Addressing a market void, especially in tier II, III & IV cities, where trendy clothing was limited by high costs, Beyoung focuses on revolutionizing fashion for the real Bharat. With a commitment to providing aspirational, convenient, and affordable fashion, Beyoung has grown from a four young minded venture to a team of over 200, delighting 30 lakh + satisfied customers nationwide with an annual run rate of Rs. 150 CR in the current financial year. As a homegrown fashion brand, Beyoung not only delivers fashion but also invites the Indian youth to explore the Real Bharat through the latest trends. Evolving into a people-centric brand, Beyoung offers products tailored to dynamic tastes for all. We believe in empowering people to look and feel confident every day, and we take pride in the high quality of our apparel. Our team is always available to answer any questions, and we offer online support without ever asking for sensitive information. Job Summary: Role: As an Advertisement Specialist specializing in marketplaces, the role involves managing and optimizing advertising campaigns on various online marketplace platforms such as Myntra, Flipkart, Ajio, Tatacliq, Amazon etc. Ready to take brand growth from o to 100 via marketplace, good connections for fast resolution, Skills: Negotiation, fast & advance planning, well versed with report creations & reconciliation. Have hands on Promotions, handling large sales & budget on & off season & Festival times. The primary objective is to drive traffic, increase sales, and improve product visibility through targeted advertising strategies tailored to each marketplace's unique features and audience. Key Responsibilities ● Campaign Management: Develop and manage advertising campaigns across various marketplace platforms, including Amazon, myntra, flipkart, tatacliq, ajio, nyka etc. Monitor campaign performance metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS), and make data-driven adjustments to achieve performance goals. ● Keyword Research and Optimization: Conduct keyword research to identify relevant and high-performing keywords for product listings. Optimize product titles, descriptions, and backend keywords to improve search visibility and relevance based on competitor analysis & search trends. ● Product Listing Optimization: Optimize product listings for marketplace search algorithms and user experience. Create compelling product titles, bullet points, and descriptions that highlight key features and benefits. Enhance product images and videos to increase engagement and conversion rates. ● Promotions and Discounts: Develop and implement promotional strategies such as discounts, coupons, and bundle offers to drive sales and increase conversion rates. Coordinate with product and sales teams to plan and execute seasonal promotions, flash sales, and other marketing campaigns. ● Competitor Analysis: Conduct competitive analysis to Monitor competitor advertising strategies, pricing trends, and product assortment to inform marketplace advertising strategies. Identify gaps in the market to capitalize on competitive weaknesses. ● Compliance and Policy Adherence: Ensure compliance with marketplace advertising policies, terms of service, and advertising guidelines. Stay updated on changes to marketplace policies and algorithms and proactively adjust strategies to remain compliant. ● Reporting and Analysis: Generate regular reports on advertising campaign performance, including key metrics, trends, and insights. Provide actionable insights to stakeholders to inform decision-making and drive business growth. ● Relationship Management: Build and maintain relationships with marketplace account managers, vendor support teams, and advertising platform representatives to ensure smooth communication and execution of advertising initiatives. . Additional Skills : ● Creative thinking and problem-solving abilities. ● Ability to collaborate effectively with cross-functional teams. ● Detail-oriented with a focus on delivering high-quality results. ● Leadership qualities, including the ability to inspire and mentor team members. ● Technical proficiency ● Excellent communication and interpersonal skills Beyoung Perks & Benefits: ● Extra 3rd Saturday off. ● Monthly Town Hall Meetings, rewards & appreciation programme. ● Canteen Facility ● Growing and friendly Culture