About us:

At GEDU we bring together students and professionals to drive progress through education. We are at the forefront with pioneering educational models that will shape the future of education. Our educational programmes around the world put our students on the path to becoming the leaders of the future.

To know more, please visit our websites:

GEDU - https://gedu.global/

GBS - https://globalbanking.ac.uk/ and https://gbs.ac.ae/

Role: Affiliate Marketing Manager

Location Noida

ROLE PURPOSE:

To drive Gedu student recruitment growth through planning and delivering affiliate marketing campaigns. This hands-on role will focus on digital channels to drive awareness and generate leads.

ROLE and RESPONSIBILITIES:

Responsible for managing Gedu marketing initiatives. Uses market research and analysis to direct marketing strategy and planning. Oversees the execution of affiliate marketing campaigns and reports on results.
• Developing strategies to increase brand awareness, such as creating promotional campaigns that use social media channels such as Facebook, Twitter, YouTube, and LinkedIn
• Monitoring affiliate activity to ensure that they comply with policies set by the company.
• Negotiating contracts with partners to create mutually beneficial business relationships.
• Developing an affiliate program strategy that will increase sales while maintaining brand integrity.
• Creating a structure for tracking performance of affiliates and new business opportunities for the company
• Managing affiliate relationships to ensure that they are meeting goals and upholding standards of conduct set by the business.
• Communicating with affiliates regarding promotions and new products that may be of interest to them.
• Providing support to affiliates to help them promote products effectively through content creation and distribution.
• Establishing reporting procedures to measure an affiliate’s performance and provide feedback

Essential Skills and Experience
• 3+ years of experience in an Affiliate Marketing or similar position
• Degree in marketing or a related field, or equivalent experience
• Proven working experience in affiliate marketing, with exceptional digital credentials.
• Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate.
• Portfolio of successful affiliate marketing campaigns
• Bachelor’s degree in Marketing, Business, or a related field
• Attention to detail and being data-driven.
• Strong communication and organizational skills
• Proven project management skills
• Familiarity with Google Analytics
• Familiarity with different SEO tools like Ahrefs and Semrush
• Understanding of the Higher Education (HE) sector and student recruitment

OTHER INFORMATION

The Affiliate Marketing Manager will also be expected to demonstrate their commitment:
• To GBS values and regulations, including equal opportunities policy.
• The GBS’s Social, Economic and Environmental responsibilities and minimise environmental impact in the performance of the role and actively contribute to the delivery of GBS’s Environmental Policy.
• To their Health and Safety responsibilities to ensure their contribution to a safe and secure working environment for staff, students, and other visitors to the campus.