Job Description
Role
Enterprise CVM – Campaign Manager
Job Level/ Designation
M2
Function / Department
VIBS/ Commercial
Location
Corporate/Mumbai
Job Purpose
• Responsible for development, launch and performance of Enterprise CVM campaigns
• Lead all aspects of campaign management including planning, forecasting, campaign GTM, training, channel execution, success reporting and governance across circles and segments
Drive focus on Account Based CVM activities and B2B campaigns
Key Result Areas/Accountabilities
• Identify opportunities for Enterprise CVM by through market analysis, internal data analytics, and use of sales and customer insights.
• Leverage propositions, capabilities and insights to pilot and upscale Omni channel Enterprise campaigns across enterprise B2B personas. Liaise with CVM Strategy & Capability team to align campaigns to strategic priorities.
• Design end to end GTM for CVM campaigns including necessary trainings, execution planning, communication, channel plans governance and reporting.
Continuous reviews, campaign optimization, governance and feedback into analytics and campaign experience teams. Drive segment and circle level reporting and course correction for campaigns, with focus on personalization and omni channel execution.
Core Competencies, Knowledge, Experience
• Analytical ability
• B2B Marketing skills
• Influencing skills
• Customer obsession
Project Management skills
Must Have Technical / Professional Qualifications
• MBA
Data acumen
Enterprise CVM – Campaign Manager
Job Level/ Designation
M2
Function / Department
VIBS/ Commercial
Location
Corporate/Mumbai
Job Purpose
• Responsible for development, launch and performance of Enterprise CVM campaigns
• Lead all aspects of campaign management including planning, forecasting, campaign GTM, training, channel execution, success reporting and governance across circles and segments
Drive focus on Account Based CVM activities and B2B campaigns
Key Result Areas/Accountabilities
• Identify opportunities for Enterprise CVM by through market analysis, internal data analytics, and use of sales and customer insights.
• Leverage propositions, capabilities and insights to pilot and upscale Omni channel Enterprise campaigns across enterprise B2B personas. Liaise with CVM Strategy & Capability team to align campaigns to strategic priorities.
• Design end to end GTM for CVM campaigns including necessary trainings, execution planning, communication, channel plans governance and reporting.
Continuous reviews, campaign optimization, governance and feedback into analytics and campaign experience teams. Drive segment and circle level reporting and course correction for campaigns, with focus on personalization and omni channel execution.
Core Competencies, Knowledge, Experience
• Analytical ability
• B2B Marketing skills
• Influencing skills
• Customer obsession
Project Management skills
Must Have Technical / Professional Qualifications
• MBA
Data acumen
💡 Quick Summary
Seeking a career-building opportunity? The AGM|Campaign Management position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.