Job Description
· Develop and execute Amazon PPC strategies to increase sales and revenue growth.
· Conduct keyword research, create ad campaigns, and monitor ad performance to ensure optimal ROI.
· Manage Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to ensure they are meeting KPIs.
· Develop and execute PPC campaigns to drive external traffic to Amazon listings through social media channels.
· Utilize tools like Jungle Scout, Helium 10, or equivalent to conduct product research, identify keywords, and optimize product listings.
· Monitor and analyze campaign performance data, provide regular reports on KPIs such as ACOS, CPC, CTR, conversion rate, and revenue, and make data-driven decisions to improve campaign performance.
· Collaborate with the content team to create high-converting Amazon product listings that align with PPC campaign objectives.
· Stay up-to-date with Amazon PPC trends and best practices and adjust campaigns accordingly.
Qualifications:
· Bachelor's degree in Marketing, Business, or a related field.
· At least 2 years of experience managing Amazon PPC campaigns.
· Proven track record of driving sales and revenue growth through PPC campaigns.
· In-depth knowledge of Amazon PPC tools and platforms, including Amazon Advertising, Seller Central, and Vendor Central.
· Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
· Excellent communication skills with the ability to present complex data in a clear and concise manner.
· Experience with Google Analytics, Excel, and other data analysis tools.
KPIs:
· Increase revenue and sales through Amazon PPC campaigns
· Achieve a target ACOS (Advertising Cost of Sales) while driving significant revenue growth
· Increase click-through rate (CTR) and conversion rate (CR)
· Reduce cost per click (CPC) while maintaining or improving performance metrics
• · Optimize campaigns to achieve a higher return on investment (ROI) and lifetime value (LTV) for each customer
· Conduct keyword research, create ad campaigns, and monitor ad performance to ensure optimal ROI.
· Manage Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to ensure they are meeting KPIs.
· Develop and execute PPC campaigns to drive external traffic to Amazon listings through social media channels.
· Utilize tools like Jungle Scout, Helium 10, or equivalent to conduct product research, identify keywords, and optimize product listings.
· Monitor and analyze campaign performance data, provide regular reports on KPIs such as ACOS, CPC, CTR, conversion rate, and revenue, and make data-driven decisions to improve campaign performance.
· Collaborate with the content team to create high-converting Amazon product listings that align with PPC campaign objectives.
· Stay up-to-date with Amazon PPC trends and best practices and adjust campaigns accordingly.
Qualifications:
· Bachelor's degree in Marketing, Business, or a related field.
· At least 2 years of experience managing Amazon PPC campaigns.
· Proven track record of driving sales and revenue growth through PPC campaigns.
· In-depth knowledge of Amazon PPC tools and platforms, including Amazon Advertising, Seller Central, and Vendor Central.
· Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
· Excellent communication skills with the ability to present complex data in a clear and concise manner.
· Experience with Google Analytics, Excel, and other data analysis tools.
KPIs:
· Increase revenue and sales through Amazon PPC campaigns
· Achieve a target ACOS (Advertising Cost of Sales) while driving significant revenue growth
· Increase click-through rate (CTR) and conversion rate (CR)
· Reduce cost per click (CPC) while maintaining or improving performance metrics
• · Optimize campaigns to achieve a higher return on investment (ROI) and lifetime value (LTV) for each customer
💡 Quick Summary
Seeking a career-building opportunity? The Amazon Advertising Expert |AMS position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
