Amazon Marketing Specialist

Job Description:

The Amazon Marketing Specialist will ideate, implement, and analyze the best online marketing strategies through product detail page execution, digital merchandising, and brand-specific content to commerce initiatives. You will also be responsible for the execution and daily optimization of timely and compelling digital marketing campaigns, including PPC, coupons & discounts, video, display advertising, and insight-driven reporting.

Roles and Responsibilities:

• Create and manage digital ad campaigns to meet company targets.

• Create and optimize marketing campaigns and strategies for multiple international markets simultaneously.

• Optimize budgets and spending according to social media ad performance.

• Liaise between sales, external partners, US marketing, and the account to effectively execute retailer-specific merchandising and promotional initiatives.

• Analyze data to determine ways to optimize performance to improve conversion rates, open percentages, and other key metrics.

• Provide high-quality performance reports to supervisors.

• Make recommendations to continually improve performance by analyzing internal results, and competitive data, and keeping on top of industry trends.

• Document clearly defined action steps and recommendations.

Qualifications:

• Good knowledge and understanding of digital marketing and e-commerce.

• Graduate

• Freshers can apply