Analytics Specialist | part time

Invesp, established in 2006, is a leading agency specializing in conversion rate optimization in North America. With a track record of helping over +00 clients from 13 countries increase their site conversion rates, we focus on delivering clear recommendations, growth blueprints, and impactful results for online businesses of all sizes.

Role Description

This is a part-time remote role for an Analytics Specialist at Invesp.

Responsibilities:

• Manage complex tagging setups and analyze digital performance measures across B2B and B2C channels.

• Utilize analytical tools and techniques to analyze data sets, identifying trends, patterns, and opportunities for optimization.

• Translate data findings (user journeys, conversion funnels, and product performance) into actionable recommendations that align with clients' business goals.

• Work with the CRO team to design and build informative and visually appealing dashboards that effectively communicate campaign performance and business impact.

• Conduct regular audits to ensure the accuracy and integrity of conversion tracking data, making necessary adjustments to maintain data quality.

Requirements:

• Digital Analytics Expertise: Advanced knowledge of digital analytics tools and platforms, particularly Google Analytics and Google Tag Manager.

• Strong analytical skills to interpret web analytics, site usage, performance metrics, and visitor behavior.

• Expertise in tag management, including setting up and managing custom tags and events.

• Excellent communication and presentation skills

• Ability to work independently and part-time

• Knowledge of A/B testing and experimentation

• Bachelor's degree in Analytics, Statistics, Business, or related field