Annalect India Lead – Digital Marketing (Branding & Communication)

About the role:Are you a social media enthusiast Do you like building brand image on various digital platforms Do you love to manage and create engaging and effective Employee & Leadership communication campaigns and messages to address business challenges and opportunities Are you passionate about partnering with different stakeholders to simplify complex issues into effective and engaging communications Are you a fast learner with great attention to detail who wants to grow your career in the exciting field of marketing communications and employer branding If so, this role might be just the right fit for you to join Annalect India as a Brand & Communications Analyst.We are looking for someone who is an expert on or is curious to amplify and nurture our employer brand. Move the world from behind the scenes with your campaign management skills to shape talent and employee experience. We are looking for people who bring an amazing mix of creativity, analytics, energy, execution, and innovation - and that want to challenge themselves to take Annalect India to the next level.About Annalect India:We are an integral part of Annalect Global and Omnicom Group, a leading global marketing and corporate communications company. Omnicom&aposs branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries.Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in the areas of Creative Services, Technology, Marketing Science (data & analytics), Business Shared Services, Market Research and Media Services. We currently have 1800 awesome colleagues (in Annalect India) committed to solving our clients pressing business needs. We are growing rapidly and looking for talented professionals like you to be part of this journey.About Omnicom Global Solutions:Omnicom Global Solutions (OGS) has been established as an agile innovation hub, designed to deliver scalable, customized, and contextualized solutions that meet the evolving needs of our Practice Areas within Omnicom.Guided by the principles of Knowledge, Innovation, and Transformation, the core strength of OGS lies in its ability to leverage the collective expertise and resources within Omnicom, enhancing its capacity to innovate, collaborate, and lead in the industry.At OGS, our focus is on creating value for the Practice Areas within Omnicom. By working as partners and embedding within their ecosystem, we ensure our solutions are not only effective, but also truly aligned with their vision.With this step forward, we are progressing with Annalect Indias established 12 year legacy built on a strong foundation of innovation, collaboration, and excellence.Let us build this, together!Experience level: 5 to 6 yearsDomain preference: Advertising agencies, Startups, MNCs in media/advertising/digital space, Digital marketing agenciesLocation: Gurgaon/HyderabadWork youll do:You will be instrumental in elevating our brand&aposs presence, driving engagement, and enhancing communication strategies across multiple platforms through campaigns and partnerships. The role encompasses digital marketing (SEO/SMM), industry positioning for the brand, building talent value preposition, and end to end social media campaign management, ensuring coherent and captivating brand storytelling. The candidate should be able to think of campaigns that can be translated for internal platforms as well.What You&aposll Do:Research, analyse and come up with roadmaps and strategies to build our digital presence across platforms website, external platforms, social mediaDesign, run and manage social media campaigns across our networksImplement best in class SEO/SMM practices to improve our digital footprintsAbility to partner with the team to create and drive campaigns for internal employee advocacyDesign and write marketing campaigns across internal and external communicationBe a strategic advisor for constantly improving our digital presence and keeping a keen eye on all industry standards/trends that our competitors are following and ensuring we are at par with thatNeeds to have extensive knowledge in analytics to prepare reporting dashboards every month for management reviewConduct in-depth research to ensure that as a brand we have an improved digital presence time to time check in to identify gaps and implement them in partnership with team and internal stakeholdersShould have excellent written and verbal communication skillsShould be a team player with creative, analytical and problem solving skillsWork closely with design, brand, production, digital and product development team to develop brand copy across various digital and non-digital touch-pointsThrive in a fast-paced environment, working independently to meet tight deadlines and deliver high-quality contentThis may be the right role for you if you have:Adwords/Campaign management certifiedExtensive experience in driving paid social media campaignsExtensive knowledge in SEO/SMMKnowledge of CRM Tools and digital marketing dashboards is a mustShould have knowledge in driving website optimization and experience in managing CMSStrong stakeholder management capability is a mustExperience using insights and strategic thinking to influence stakeholdersExperience communicating the benefits of various marketing strategies to business audiences of all levelsAbility to adapt in a fast-paced work environment with changing prioritiesStrong design sensibility and attention to detailsAnalytical orientation with ability to use data to answer questions and solve problemsAbility to build and maintain meaningful relationships both internally and externallyFollow the project management guidelines for new, and Change request processes around brand websites, app development, enhancements, technical upgrades, SEO and CMS activities. 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