AppleTech

Job Description:

The Marketing Analytics Specialist will develop and execute fact-based reporting and work with the Marketing Operations Manager to analyze and assess analytical models in a way that improves decision-making across the marketing department. They will define and implement measurement strategies that align with the company's goals.

Daily responsibilities:

• Must have minimum 8 yrs of experience with Digital Marketing.

• Produce meaningful marketing KPI dashboards and deliver monthly, cross-channel performance reports with actionable insights through HubSpot.

• Record tracking from various marketing initiatives using Google Tag Manager, HubSpot, and Salesforce.

• Benchmark performance across all online channels and reporting on KPIs based on performance analysis.

• Report on key metrics, identifying trends, and providing actionable insights based on available.

• Must have polished English and Marketing Data skills.

• Shift Time: 5:30 PM to 3:30 AM IST