Job Description
Job Description :
Achieve Cards Fincon budget of Branches assigned and Alternate Channels. Ensure achievement of SPC Cards FINCON Budgets of each Sales Manager. Build and nurture relationships with the BMs/CHs/Circle Heads/ Zonal Heads of Branch channel by periodic meetings for regular Lead generation, review Business and staff Productivity or other business requirement. Build and nurture relationships with Channel Managers /Unit Heads/Supervisor level of Alternate Channels (VRM/COP/PRIME/BBG/EEG) by periodic meetings for regular Lead generation, review Business and staff Productivity or other business requirement. Ensuring that effective training of Branch Staff/Channel Resources are conducted by Sales Managers on Card Features, Digital route of Card Issuance. To ensure all Sales Managers are planning and reviewing 100% allocated Branch Visitation through the tool of Cogent. Premium Sourcing Mix Focusing on Super Premium Cards Sourcing for all HNI clients. Driving & enhancing engagement of High Net Worth customers through various cross verticals To drive Right Card To Right Customer approach through team by upgrading existing card to ensure increased usage and spends Cross Sell on existing carded customers to ensure higher activation and usage Working closely with the Private Banking Advisors, Imperia and Preferred Relationship Managers of Various WBO Channels, Phone Banking, VRM, Prime & Branch Channel, for maximum lead generation of Super Premium Cards. Productivity and Team management To ensure Benchmark productivity are met on Core Product across all Sales Managers and their team members. To effectively manage cross sell productivity on all Key Cross Sell Parameters amongst all team members including BDRs to keep a check on COA To coach, mentor and motivate the team to enhance productivity by regularly conducting trainings and refresher sessions of Sales Managers and BDRs Ensure right product mix with Focus on WL sourcing for better approval rates. Keeping Cost of Acquisition within defined levels by ensuring Benchmark productivity of teams To mentor and guide Sales Managers to Interview and shortlist right candidates for the role of BDRs Ensure Manpower hiring is completed throughout. Channel Engagement To develop fresh opportunities and improve business outcomes by driving productive collaboration with all the concerned departments, like Branch Banking, CSRM/KCM, and Assets teams, Alternate Channels to execute Business objectives. Effective team Work with all allied functions, for greater synergy and complimentary approach to Business, in order to create a better customer experience. Regular interactions with internal teams like AFU / Risk / product teams to improve approval rates and sourcing of right customers. Sharing Updates with Retail Branch Banking and other Channels on the Budgets vs Achievement for Cards business periodically. Adherence to laid down Sales processes Area Head has to ensure that all Sales Managers and teams are completely aligned to Laid down Sales processes. He has to ensure adherence and reiterate the same to team on regular basis. Ensuring branch visits by SMs are regular to branches managed for discussion on MTD/YTD achievement, Lead Generation, Card activation levels and New Acquisition Opportunity through preapproved database. The same being reviewed and recorded through Cogent. Ensure effective tracking and Monitoring of SMs on CRM/DAP leads, Trigger leads, to ensure optimum conversions and TAT and to keep track on hygiene areas like FTNR and Gross Approval Rates. Adherence of curing process for NON TASU curable Periodically conduct spot audits on BDRs to check the hygiene among teams Ensure timely responses from teams to Customer complaints, QIG complaints and queries Drive Cross Sell of New and Existing Card Customers To drive X Sell like Smart Pay, Add On, GHI, Balance Transfer, Forex Cards, Card for sure, One Assist, Standing Instruction on Debit Card and Debit Card upgrades. To ensure a minimum productivity of all resources on Cross sell of the above product options and other Key cross sell products like Smarthub ME App, all of which is aligned to Card Activation Objective. Ensure that the SM is working on Asset / Liability Cross-sell for deepening of customer relationships during New Card Acquisition or through existing customer base. Ensuring Sales Managers are driving the CASA objective for all Open market customers and through In-house client reference. Ensuring all Assets product like Consumer Durables Loans, PL, BL, Auto Loan, TW loan etc. are cross sold based on customer needs with new acquisition
Skills
Team Management skills
Sales and Influencing Skills
Banking Product & Process Knowledge
Planning and Organizing Skills
Effective Communication skills
Channel Management skills
Knowledge of Competition & Current trends in financial Industry
Leadership ability
6.00-8.00 Years
Achieve Cards Fincon budget of Branches assigned and Alternate Channels. Ensure achievement of SPC Cards FINCON Budgets of each Sales Manager. Build and nurture relationships with the BMs/CHs/Circle Heads/ Zonal Heads of Branch channel by periodic meetings for regular Lead generation, review Business and staff Productivity or other business requirement. Build and nurture relationships with Channel Managers /Unit Heads/Supervisor level of Alternate Channels (VRM/COP/PRIME/BBG/EEG) by periodic meetings for regular Lead generation, review Business and staff Productivity or other business requirement. Ensuring that effective training of Branch Staff/Channel Resources are conducted by Sales Managers on Card Features, Digital route of Card Issuance. To ensure all Sales Managers are planning and reviewing 100% allocated Branch Visitation through the tool of Cogent. Premium Sourcing Mix Focusing on Super Premium Cards Sourcing for all HNI clients. Driving & enhancing engagement of High Net Worth customers through various cross verticals To drive Right Card To Right Customer approach through team by upgrading existing card to ensure increased usage and spends Cross Sell on existing carded customers to ensure higher activation and usage Working closely with the Private Banking Advisors, Imperia and Preferred Relationship Managers of Various WBO Channels, Phone Banking, VRM, Prime & Branch Channel, for maximum lead generation of Super Premium Cards. Productivity and Team management To ensure Benchmark productivity are met on Core Product across all Sales Managers and their team members. To effectively manage cross sell productivity on all Key Cross Sell Parameters amongst all team members including BDRs to keep a check on COA To coach, mentor and motivate the team to enhance productivity by regularly conducting trainings and refresher sessions of Sales Managers and BDRs Ensure right product mix with Focus on WL sourcing for better approval rates. Keeping Cost of Acquisition within defined levels by ensuring Benchmark productivity of teams To mentor and guide Sales Managers to Interview and shortlist right candidates for the role of BDRs Ensure Manpower hiring is completed throughout. Channel Engagement To develop fresh opportunities and improve business outcomes by driving productive collaboration with all the concerned departments, like Branch Banking, CSRM/KCM, and Assets teams, Alternate Channels to execute Business objectives. Effective team Work with all allied functions, for greater synergy and complimentary approach to Business, in order to create a better customer experience. Regular interactions with internal teams like AFU / Risk / product teams to improve approval rates and sourcing of right customers. Sharing Updates with Retail Branch Banking and other Channels on the Budgets vs Achievement for Cards business periodically. Adherence to laid down Sales processes Area Head has to ensure that all Sales Managers and teams are completely aligned to Laid down Sales processes. He has to ensure adherence and reiterate the same to team on regular basis. Ensuring branch visits by SMs are regular to branches managed for discussion on MTD/YTD achievement, Lead Generation, Card activation levels and New Acquisition Opportunity through preapproved database. The same being reviewed and recorded through Cogent. Ensure effective tracking and Monitoring of SMs on CRM/DAP leads, Trigger leads, to ensure optimum conversions and TAT and to keep track on hygiene areas like FTNR and Gross Approval Rates. Adherence of curing process for NON TASU curable Periodically conduct spot audits on BDRs to check the hygiene among teams Ensure timely responses from teams to Customer complaints, QIG complaints and queries Drive Cross Sell of New and Existing Card Customers To drive X Sell like Smart Pay, Add On, GHI, Balance Transfer, Forex Cards, Card for sure, One Assist, Standing Instruction on Debit Card and Debit Card upgrades. To ensure a minimum productivity of all resources on Cross sell of the above product options and other Key cross sell products like Smarthub ME App, all of which is aligned to Card Activation Objective. Ensure that the SM is working on Asset / Liability Cross-sell for deepening of customer relationships during New Card Acquisition or through existing customer base. Ensuring Sales Managers are driving the CASA objective for all Open market customers and through In-house client reference. Ensuring all Assets product like Consumer Durables Loans, PL, BL, Auto Loan, TW loan etc. are cross sold based on customer needs with new acquisition
Skills
Team Management skills
Sales and Influencing Skills
Banking Product & Process Knowledge
Planning and Organizing Skills
Effective Communication skills
Channel Management skills
Knowledge of Competition & Current trends in financial Industry
Leadership ability
6.00-8.00 Years
💡 Quick Summary
Seeking a career-building opportunity? The Area Head|SPC|Pymt Business position is now open for candidates interested in the Bank Jobs sector. This role in New Delhi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Bank Jobs is a plus.
