Acquisition of new SME relationships and earning of fee based income through cross selling Trade products of the bank. Acquire New SME Clients for the bank and increase the SME Book & Improve Fee Income opportunity Work closely with Branch and CBE Channels internally and DSAs & Chartered Accountants externally to identify new SME clients and target them for acquisition Conduct Micro Marketing activities and generate referrals and leads from branch vicinity areas and also target specific wholesaler segments Achieve pre-decided targets wrt top line sales - both numbers and value