Job Description
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit, Yummly and InSinkErator. In 2026, the company reported approximately $20 billion in annual sales, 61,000 employees and 56 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
We are always on the lookout for great talent & building a pipeline for creating a future-ready organisation. Come join the Winning team!
At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, ****** orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law. We also encourage women who have taken a career break to apply for the above role.
• The incumbent for the above position could be based out of any location within Uttar Pradesh state. Hence, we encourage applicants who are mobile across the above mentioned state to apply for the same.
The team you will be a part of
The Channel Sales (Commission) team is responsible for selling products and services to a wide range of highly complex or major accounts and customers and execution of sales plans, targets and budgets within the overall regional and business unit sales strategy. Accountable for increasing sales/client ratio and expanding customer base.
This Role In Summary
Responsible for delivering targeted volume of primary and secondary of defined territory/channel/trade. Responsible for handling and driving retail executives to drive sell out in counters, responsible for building and maintaining good relationships with key stakeholders at partner level. Responsible for account reconciliation and process implementation, responsible for product placement and display adherence, responsible for driving right mix at counters and monitor competition product/pricing/placement etc
Your Responsibilities Will Include
Execution of sales management process :
Achieve sales target for territory.
Sales network expansion and management. Provide dealers and distributors in the area about information with new or improved products and services in order to improve sales in the area.
Engaging trade schemes and maintaining commercial hygiene.
Work continuously towards improvement of the channel.
Maintaining a long-term relationship with our business partners.
Responsible for the entire gamut of lead management, sales and business development for the region.
Analyzing competition scenarios and reporting the same - MIS Reporting.
Implementation of credit policy, minimize daily sales outstanding and increase collections.
Trade Partner Management
Monitor and analyze the market scenario, competitors activities including price
Monitor trade partner inventories and plan stock inventory.
Collect feedback from distributors and dealers.
Ensure timely collections and partner sign-off
Ongoing movement of stock movement trends and ensuring continuous availability of key SKU’s.
Ensure training of trade partners- salesmen and sales promoters on products.
Managing Depot
Ensuring proper chain management and handling compliance issues
Demonstrate the whirlpool values in day to day activities.
Taking care of key accounts and accounts which includes channel sales, maintaining planogram with competitive benchmarking, maintaining display, scheme working, sign off and reconciliation.
Maintaining ND and WD, maximum reach with maximum depth.
Minimum Requirements
Maintaining the right product at the right place, at the right counter and at the right time.
Increase distributors’ rotation to get primary from distributors.
Drive the secondaries with a better mix.
Increase the billing points and networks with the sub dealers.
Realizing payments from the distributors.
Taking care of direct channel, stock maintenance and ensuring the given schemes have been passed.
Preferred Skills And Experiences
Stakeholder Management
External
Retail executives, Trade partners, Third party vendors, Marketing people.
Internal
Branch Manager, Branch Commercial Manager, Service executives
Knowledge, Skills And Abilities
TECHNICAL
Sales and distribution management
Market Orientation: Understanding of competition, market size, the universe, module of the business to drive the growth.
Data Analysis
MANAGERIAL
Passion for Consumer
Bias for Action
Play to Win
Connect With Us And Learn More About Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit, Yummly and InSinkErator. In 2026, the company reported approximately $20 billion in annual sales, 61,000 employees and 56 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
We are always on the lookout for great talent & building a pipeline for creating a future-ready organisation. Come join the Winning team!
At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, ****** orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law. We also encourage women who have taken a career break to apply for the above role.
• The incumbent for the above position could be based out of any location within Uttar Pradesh state. Hence, we encourage applicants who are mobile across the above mentioned state to apply for the same.
The team you will be a part of
The Channel Sales (Commission) team is responsible for selling products and services to a wide range of highly complex or major accounts and customers and execution of sales plans, targets and budgets within the overall regional and business unit sales strategy. Accountable for increasing sales/client ratio and expanding customer base.
This Role In Summary
Responsible for delivering targeted volume of primary and secondary of defined territory/channel/trade. Responsible for handling and driving retail executives to drive sell out in counters, responsible for building and maintaining good relationships with key stakeholders at partner level. Responsible for account reconciliation and process implementation, responsible for product placement and display adherence, responsible for driving right mix at counters and monitor competition product/pricing/placement etc
Your Responsibilities Will Include
Execution of sales management process :
Achieve sales target for territory.
Sales network expansion and management. Provide dealers and distributors in the area about information with new or improved products and services in order to improve sales in the area.
Engaging trade schemes and maintaining commercial hygiene.
Work continuously towards improvement of the channel.
Maintaining a long-term relationship with our business partners.
Responsible for the entire gamut of lead management, sales and business development for the region.
Analyzing competition scenarios and reporting the same - MIS Reporting.
Implementation of credit policy, minimize daily sales outstanding and increase collections.
Trade Partner Management
Monitor and analyze the market scenario, competitors activities including price
Monitor trade partner inventories and plan stock inventory.
Collect feedback from distributors and dealers.
Ensure timely collections and partner sign-off
Ongoing movement of stock movement trends and ensuring continuous availability of key SKU’s.
Ensure training of trade partners- salesmen and sales promoters on products.
Managing Depot
Ensuring proper chain management and handling compliance issues
Demonstrate the whirlpool values in day to day activities.
Taking care of key accounts and accounts which includes channel sales, maintaining planogram with competitive benchmarking, maintaining display, scheme working, sign off and reconciliation.
Maintaining ND and WD, maximum reach with maximum depth.
Minimum Requirements
Maintaining the right product at the right place, at the right counter and at the right time.
Increase distributors’ rotation to get primary from distributors.
Drive the secondaries with a better mix.
Increase the billing points and networks with the sub dealers.
Realizing payments from the distributors.
Taking care of direct channel, stock maintenance and ensuring the given schemes have been passed.
Preferred Skills And Experiences
Stakeholder Management
External
Retail executives, Trade partners, Third party vendors, Marketing people.
Internal
Branch Manager, Branch Commercial Manager, Service executives
Knowledge, Skills And Abilities
TECHNICAL
Sales and distribution management
Market Orientation: Understanding of competition, market size, the universe, module of the business to drive the growth.
Data Analysis
MANAGERIAL
Passion for Consumer
Bias for Action
Play to Win
Connect With Us And Learn More About Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
💡 Quick Summary
Seeking a career-building opportunity? The Area Sales Manager |Within Uttar Pradesh position is now open for candidates interested in the Counter Sales Jobs sector. This role in Lucknow offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Counter Sales Jobs is a plus.