Area Sales ManagerPrime Home Loan | YES BANK

Strategic/ Managerial Responsibilities § N/A Core Responsibilities Market Assessment and Business Development § Undertakes responsibility to achieve sales budgets set for the section for assigned product § Manages profitability – Productivity, Yield and acquisition cost within the budgeted levels § Achieves the budgeted cross sell targets for assigned product. § Takes ownership to monitor competitor sales strategy and develops plans to counter the same Revenue Generation § Identifies new sales opportunities and leveraging a knowledge sector driven relationship approach to enhance sales and revenue generation through new and existing customers for achievement of established targets and objectives § Works closely with the Relationship Managers to ensure quality services being provided to the customers to ensure effective management of profit and loss account Relationship Management § Ensures identification, hiring, training and retention of the desired sales staff at all levels § Manages relationships to drive cross sell through various initiatives across branches & channels. § Ensures identification and acquisition of new client/ DST/ DSA relationships by understanding the customers financial needs and also ensures providing suitable solutions in terms of providing bank products and services Documentation and Compliance § Ensures adherence in implementation of processes as per policy § Ensures to educate and train the team members on the policy requirement § Ensures that the recommended process of appointment, management and review of the DSA’s and DSTs is being followed. § Works in close coordination with relevant BUs to ensure smooth and quick turnaround of transactions as and when required People Management or Self-Management Responsibilities § Defines performance goals at the start of the year in discussion with the reporting manager and ensures that the goals are monitored and achieved during the course of the year § Takes ownership of his/her own learning agenda by identifying development needs in consultation with the reporting manager and working towards bridging the gaps through various means which go beyond just training § Understands the competencies relevant to his/her role, and works towards displaying as well as developing these effectively § Keeps abreast of relevant professional/industry developments, new techniques and current issues through continued education and professional networks Risk and Internal Control Responsibilities § Follows risk policy and processes to mitigate the operational, regulatory, financial, informational, reputational and audit risks as instructed by the departmental manager. § Executes the established internal control systems and compiles relevant information for departmental audits, as necessary