Job Description
Senior Copy Writer
Position : Senior Content Writer
Company : ART Fertility Clinics
Location : Gurugram
Reporting Lines : Group Chief Marketing & Growth Officer
Who we are:
ART Fertility Clinics was started as an extension of IVI RMA Global in 2015 under the brand name IVI Middle East. In Jan 2020, IVI RMA divested its ownership to Gulf Capital and the entity was rebranded as ART Fertility Clinics. Since its inception, ART Fertility Clinics has been led by Mr. Suresh Soni, Group Chief Executive Officer, and Prof. Dr. Human Fatemi, Group Medical Director (MD, Ph.D. at the University of Brussels, Belgium).
In the past six years, ART Fertility Clinics has established Clinics in Abu Dhabi, Muscat, and Dubai and become the leading institute for Human Reproductive Medicine in the Middle East. These clinics provide the most comprehensive range of services including IVF, Male infertility, and genetics. The Company has proprietary technology that allows it to deliver the highest success rates in the world.
This is an exciting phase for the company to be backed by a large PE investor with an international appeal and recognition. As part of the global expansion initiative mandated by Gulf Capital, ART Fertility has expanded its presence in India, commencing operations of 6 IVF clinics across India in 2021 with an additional 12 clinics to begin operations by 2026. ART Fertility Clinics will be announcing the launch of several clinics in Europe and Asia during the second half of 2026.
Who are we looking for?
A senior content writer who is competent in writing both long format and short format copy for use and design of marketing collaterals (brochures, newsletter, social media post, paid marketing ads, banners, leaflets, handouts, standees etc) blog posts, website content.
Key Roles & Responsibilities :
- Develop style sheets and be the custodian for brand's language and verbiage
- Develop, write content related to ART Fertility Clinic's brand, brochures, leaflets, website, landing pages, AD copies Google Ads, Facebook Ads, email marketing, social media posts, PR etc.
- Develop SEO targeted content for websites, blogs & articles.
- Audit, editing, proofreading, and improving existing web content.
- To ensure consistency in the style, quality, and tone of voice in the created content.
- Update website content as needed.
- Identify customers' needs and gaps in our content and recommend new topics.
- Must ensure that all published content meets the highest quality standard, is relevant, and is deemed useful for the readers & SEO
- Create and output monthly employee focused newsletter
- Collaborate with team members to ensure a consistent execution of the messaging strategy
Preferred Qualifications & Prior Experience:
- Post-graduation in English/literature and or communications from a reputed institution with minimum experience of 10 years in serious content writing
- Very clear and demonstrated competence in in written English
- Prior experience in British English style sheets will be an advantage
- Prior experience in luxury, lifestyle, hospitality segments would be an advantage
Position : Senior Content Writer
Company : ART Fertility Clinics
Location : Gurugram
Reporting Lines : Group Chief Marketing & Growth Officer
Who we are:
ART Fertility Clinics was started as an extension of IVI RMA Global in 2015 under the brand name IVI Middle East. In Jan 2020, IVI RMA divested its ownership to Gulf Capital and the entity was rebranded as ART Fertility Clinics. Since its inception, ART Fertility Clinics has been led by Mr. Suresh Soni, Group Chief Executive Officer, and Prof. Dr. Human Fatemi, Group Medical Director (MD, Ph.D. at the University of Brussels, Belgium).
In the past six years, ART Fertility Clinics has established Clinics in Abu Dhabi, Muscat, and Dubai and become the leading institute for Human Reproductive Medicine in the Middle East. These clinics provide the most comprehensive range of services including IVF, Male infertility, and genetics. The Company has proprietary technology that allows it to deliver the highest success rates in the world.
This is an exciting phase for the company to be backed by a large PE investor with an international appeal and recognition. As part of the global expansion initiative mandated by Gulf Capital, ART Fertility has expanded its presence in India, commencing operations of 6 IVF clinics across India in 2021 with an additional 12 clinics to begin operations by 2026. ART Fertility Clinics will be announcing the launch of several clinics in Europe and Asia during the second half of 2026.
Who are we looking for?
A senior content writer who is competent in writing both long format and short format copy for use and design of marketing collaterals (brochures, newsletter, social media post, paid marketing ads, banners, leaflets, handouts, standees etc) blog posts, website content.
Key Roles & Responsibilities :
- Develop style sheets and be the custodian for brand's language and verbiage
- Develop, write content related to ART Fertility Clinic's brand, brochures, leaflets, website, landing pages, AD copies Google Ads, Facebook Ads, email marketing, social media posts, PR etc.
- Develop SEO targeted content for websites, blogs & articles.
- Audit, editing, proofreading, and improving existing web content.
- To ensure consistency in the style, quality, and tone of voice in the created content.
- Update website content as needed.
- Identify customers' needs and gaps in our content and recommend new topics.
- Must ensure that all published content meets the highest quality standard, is relevant, and is deemed useful for the readers & SEO
- Create and output monthly employee focused newsletter
- Collaborate with team members to ensure a consistent execution of the messaging strategy
Preferred Qualifications & Prior Experience:
- Post-graduation in English/literature and or communications from a reputed institution with minimum experience of 10 years in serious content writing
- Very clear and demonstrated competence in in written English
- Prior experience in British English style sheets will be an advantage
- Prior experience in luxury, lifestyle, hospitality segments would be an advantage
💡 Quick Summary
Seeking a career-building opportunity? The ART Fertility Clinics | Senior Copy Writer |10|15 yrs position is now open for candidates interested in the Content Writer Jobs sector. This role in Gurugram offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Content Writer Jobs is a plus.