Assistant Brand Manager
Full job description
Coordinate packaging, digital and brand execution
Work across marketing, agencies and sales channels
Great FMCG experience for an early brand career
About Us
GWF is one of the largest food manufacturers in Australia and New Zealand, employing around 6,000 people across 60 sites. GWF’s product range is diverse and includes leading brands of breads, baked goods, smallgoods, flour, milled products and animal feed. GWF’s business units include Tip Top, DON, Yumi's, MAURI and Jasol.
DON’s heritage goes back to the late 1800’s. Since the beginning, we have been passionate about crafting great-tasting meat products that Australians love. We produce ham, bacon, salami, smallgoods, and fresh pork.
We take great pride in our skills, techniques and brands, which have evolved over more than a century. We’ve grown from a small family business to become one of Australia’s largest food manufacturers, now part of the GWF group.
DON is also a leading Australian employer with offices and facilities in metropolitan and regional locations across the country. We take pride in being a responsible employer and a great place to work. We offer a safe and supportive environment where everyone can achieve their full potential.
About the role:
We are seeking an Assistant Brand Manager to support the Senior Brand Manager and Marketing Team in executing and driving the strategic direction of the DON brand.
The role will be responsible for the day to day management of non-Don branded pack design, digital activity and ROI analysis. It will be required to work collaboratively across the sales channels, Smallgoods Business Unit and externally with our customers & agency partners.
Responsibilities:
Support Senior Brand Manager on implementation of brand, communication and digital strategies
Assist in the development and execution of a clear and cohesive brand strategy
Assist in the development and execution of Fresh and Value-Added brand architecture
Manage the execution of digital activity on social media
Manage the end-to-end process for packaging development
Collaborate with external digital partners to track and optimize brand content across social media platforms, websites, and retailer sites.
Support the Senior Brand Manager in measuring and analysing the ROI for Above-the-Line (ATL) media campaigns
Provide actionable insights to refine ATL strategies and improve campaign effectiveness
Why join us:
Our Purpose is to Craft food that brings out ‘the good’.
When you work at DON, not only will you be part of a community crafting iconic products that people love, you will also enjoy a safe and supportive environment where you can be your authentic self, advance in your career if you choose to, be recognised and rewarded for your contributions, and make a positive difference in the community.
We also work hard to ensure the programs and benefits we offer are competitive and reflect the needs and preferences of our people. They include (among others):
Flexible work arrangements
Community partnerships and initiatives, inc. 2 volunteer days per year
Options to purchase additional leave
Discounted products
Training and development programs
Global career opportunities
Various recognition programs and rewards, including an end of year celebration
Health and wellness initiatives
Study Assistance
About you: