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Assistant Brand Manager Marketing

Place of work Chennai
Contract type Full-time
Start date 3 hours ago
Salary -

Job details

Job description, work day and responsibilities

Job Description : Assistant Brand Manager – Fresh Dairy

Location : Chennai Corporate office

Experience:

Minimum 5-6 years in Marketing & Brand Management
• Preferably from Dairy / Food FMCG background
• should ideally carry 2 years of sales experience

Key Role Deliverables
• Analyse data to identify Issues and growth opportunities
• Creating and executing marketing campaigns , promotions and BTL activations to drive Sales and attract customers across various channels
• Initiating Marketing research and Competition analysis leading to clear actionable for Brand plans
• Ensure consistent brand messaging and communicates the brand's unique value proposition.
• Strategize and execute online and offline promotions
• Design and implement the Online Content Strategy with digital agency
• Coordinating with various agencies - Creative , digital to put together compelling brand messaging
• Tracking and analysing the performance of media campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.

Key Skills
• Data-driven approach
• Understanding of Research and Strong Analytical Skills mind-set to interpret data, attention to detail.
• Mastery of written, verbal and Presentation skills
• Flair for translating insights into consumer led actionable
• Understanding of the various media vehicles and how to measure them
• P&L / Financial understanding
• Familiarity with latest marketing technologies and tools

Education Qualification
• MBA / Post graduate degree in Business Marketing/Advertising,

Company address

India
Tamil Nadu
Chennai Show on map Get directions
Company Name: Lactalis India
You will be redirected to another website to apply.
Apply On Website
Offer ID: #1241232, Published: 3 hours ago, Company registered: 2 months ago

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