Job Description
About Sika
Sika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing and protecting in the building sector and manufacturing industry.
The company has subsidiaries in 104 countries, manufactures in over 400 factories, and develops innovative technologies for customers around the world that facilitate the sustainable transformation of the construction and manufacturing industries.
With more than 33,000 employees, Sika generated annual sales of CHF 11.2 billion in 2026.
Sika In India
Sika started its operations in India in 1+85 under the name Qualcrete India Limited.
In 1+87, Qualcrete India Limited formed an alliance with Sika AG, Switzerland, and was renamed Sika Qualcrete Limited.
In 2002, Sika AG acquired 100% stake in the company and since then it has been rechristened as Sika India Pvt. Ltd., a wholly owned subsidiary of Sika AG.
Sika Automotive & Industry Business
Sika delivers innovative solutions to the world's leading manufacturers and service providers in various industries.
The company services direct customers and distributors through its central sales & marketing office in Pune and a pan-India sales team presence.
About The Job
We are seeking an inspired self-starter who can drive sales growth by building rapport with customers and closing sales.
Promoting new products and special deals, advising customers on delivery schedules and after-sales service, recording orders, and sending details to the sales office are key responsibilities.
Key Responsibilities:
To fulfill and achieve distribution and sales objectives for key brands in the on-trade channel by successful implementation of sales strategies and plans.
To ensure full compliance of sales, price management, promotion, and merchandising.
Distribution
To ensure distribution objectives for specific SKUs are achieved as per sales plan.
Focus on driving sales in Hardware, Paints, Cement & Sanitary channels.
To ensure a high standard of presence and merchandising for key products in the trade.
To ensure target price levels for both trade and consumers are implemented.
Promotions
To identify target outlets, negotiate, and implement promotional activities at the highest possible standard.
To provide feedback and evaluation of results for sales and marketing management's review.
Control
To recommend appropriate levels of credit and duration to trade accounts as per standard policies and procedures.
To ensure collection through proactive evaluation and management of receivables in order to achieve collection targets set by sales management.
Trade Relationships
To develop and maintain amiable win-win relationships with Distributors, Sub-Distributors, and Point of Sale.
To manage and improve performance of assigned trade accounts.
Sales Management
To achieve core Key Performance Indicators (KPIs).
Monthly sales target volume.
Increased Point of Sales (PoS).
Qualifications
Graduate/MBA in Sales & Marketing with a minimum of 4+ years of professional experience in the relevant industry.
Knowledge of Sales & Marketing mainly in Paints or adhesives or similar industries and retail channel is required.
Skills
Graduate in any stream/MBA in Sales & Marketing.
4+ years of sales experience in FMCG companies, Building materials such as CC, Paint, Cement etc.
Experience in Construction Chemicals would be preferred.
Good command over English and local language.
Excellent interpersonal skills and an outgoing personality.
Possess analytical and logical thinking process.
Disciplined approach to management of people and work.
Computer skills - MS Office & CRM.
Ability to work under pressure to deliver targets within tight deadlines.
Creative problem solving.
Strong team player.
Sika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing and protecting in the building sector and manufacturing industry.
The company has subsidiaries in 104 countries, manufactures in over 400 factories, and develops innovative technologies for customers around the world that facilitate the sustainable transformation of the construction and manufacturing industries.
With more than 33,000 employees, Sika generated annual sales of CHF 11.2 billion in 2026.
Sika In India
Sika started its operations in India in 1+85 under the name Qualcrete India Limited.
In 1+87, Qualcrete India Limited formed an alliance with Sika AG, Switzerland, and was renamed Sika Qualcrete Limited.
In 2002, Sika AG acquired 100% stake in the company and since then it has been rechristened as Sika India Pvt. Ltd., a wholly owned subsidiary of Sika AG.
Sika Automotive & Industry Business
Sika delivers innovative solutions to the world's leading manufacturers and service providers in various industries.
The company services direct customers and distributors through its central sales & marketing office in Pune and a pan-India sales team presence.
About The Job
We are seeking an inspired self-starter who can drive sales growth by building rapport with customers and closing sales.
Promoting new products and special deals, advising customers on delivery schedules and after-sales service, recording orders, and sending details to the sales office are key responsibilities.
Key Responsibilities:
To fulfill and achieve distribution and sales objectives for key brands in the on-trade channel by successful implementation of sales strategies and plans.
To ensure full compliance of sales, price management, promotion, and merchandising.
Distribution
To ensure distribution objectives for specific SKUs are achieved as per sales plan.
Focus on driving sales in Hardware, Paints, Cement & Sanitary channels.
To ensure a high standard of presence and merchandising for key products in the trade.
To ensure target price levels for both trade and consumers are implemented.
Promotions
To identify target outlets, negotiate, and implement promotional activities at the highest possible standard.
To provide feedback and evaluation of results for sales and marketing management's review.
Control
To recommend appropriate levels of credit and duration to trade accounts as per standard policies and procedures.
To ensure collection through proactive evaluation and management of receivables in order to achieve collection targets set by sales management.
Trade Relationships
To develop and maintain amiable win-win relationships with Distributors, Sub-Distributors, and Point of Sale.
To manage and improve performance of assigned trade accounts.
Sales Management
To achieve core Key Performance Indicators (KPIs).
Monthly sales target volume.
Increased Point of Sales (PoS).
Qualifications
Graduate/MBA in Sales & Marketing with a minimum of 4+ years of professional experience in the relevant industry.
Knowledge of Sales & Marketing mainly in Paints or adhesives or similar industries and retail channel is required.
Skills
Graduate in any stream/MBA in Sales & Marketing.
4+ years of sales experience in FMCG companies, Building materials such as CC, Paint, Cement etc.
Experience in Construction Chemicals would be preferred.
Good command over English and local language.
Excellent interpersonal skills and an outgoing personality.
Possess analytical and logical thinking process.
Disciplined approach to management of people and work.
Computer skills - MS Office & CRM.
Ability to work under pressure to deliver targets within tight deadlines.
Creative problem solving.
Strong team player.
💡 Quick Summary
Seeking a career-building opportunity? The Assistant Deputy Sales Manager - Retail, Ahmedabad position is now open for candidates interested in the Counter Sales Jobs sector. This role in Ahmedabad offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Counter Sales Jobs is a plus.