Job Description
Operational
• Assists to develop, monitor, and evaluate all event related objectives, strategies, marketing plan and action plans with Director of Events so as to achieve or surpass forecasted revenues.
• Systematically and efficiently calls on existing and potential clients within location and report findings and opportunities to the Director of Events.
• Pre-qualifies and targets major Companies and Government departments, utilizing Event database and develop appropriate and effective sales solicitation strategies to increase Hotel’s market share.
• Plans and makes Sales trips to Companies and Government departments which are our current and potential clienteles to explore into new Event business opportunities.
• Establishes strong contacts to source for information with regards to companies and government functions/events.
• Implements all Event sales action plans related to responsible areas as outlined in the Marketing plan.
• Carefully plans Sales Calls into defined objectives.
• Maintains a detailed knowledge of Hotel facilities, features and services.
• Meets and greets VIP guests upon arrival/departure.
• Implements the operational standards as per Hyatt International Operation Manuals, establishing the Hotel as the undisputed trendsetter in Event creativity.
• Works closely with the Executive Chef on creative suggestions and ideas.
• Reviews and constantly seeks Productivity level improvements of all employees through the process of “taking work out of the system” (when appropriate) and through streamlining of work process.
• Works closely with other Department Heads in a supportive and flexible manner, focusing on the overall success of the hotel and the satisfaction of hotel guests.
• Ensures Sales employees work in a supportive and flexible manner with other departments, in a spirit of “We work through Teams”.
Financial
• Maximize employee productivity through the use of multi-skilling, multi-tasking and flexible scheduling to meet the financial goals of the business as well as the expectations of the guests.
• Achieves the monthly and annual personal target and the Event Sales revenue.
• Assists with the preparation of the annual Marketing Business Plan ensuring Divisional Objectives fully address business objectives of the Hotel and needs of employees.
• Continuously seeks ways to maximize revenues and profits by cross selling and upselling other facilities and service.
• Ensures that all hotel, company and local rules, policies and regulations relating to financial record keeping, money handling and licensing are adhered to, including the timely and accurate reporting of financial information.
Marketing
• Ensures a high level of exposure for Hotel through direct sales solicitation, telephone contacts and written communications.
• Professionally conducts routine telemarketing activities to identify new business opportunities.
• Conducts regular Market Surveys and Competitor Research.
Personnel
• Assists to oversee and assist in the recruitment and selection of all Event Sales employees; following hotel guidelines when recruiting and use a competency-based approach to select employees.
• Assists to oversee the punctuality and appearance of all Event Sales employees, making sure they wear the correct uniform and maintain a high standard of personal appearance and hygiene, according to the hotel and department’s grooming standards.
• Assists to conduct annual Performance Development Discussions and supports employees in their professional development goals.
• Plans and implements effective training programs, including all required Smart Selling Courses, for employees in coordination with the Training Manager and Departmental Trainers.
• Maximizes the effectiveness of every Event Sales employee by developing each individuals’ skills and abilities through the appropriate training, coaching, and/or mentoring.
• Encourages employees to be creative and innovative, challenging and recognizing them for their contribution to the success of the operation.
• Supports the implementation of The People Philosophy, demonstrating and reinforcing Hyatt’s Values and Culture Characteristics.
• Ensures all employees have a complete understanding of and adhere to employee rules and regulations.
• Ensures employees follow all hotel, company and local rules, policies and regulations relating to fire and hazard safety, and security.
• Provides feedback on the results of the Employee Opinion Survey and ensures relevant changes are implemented.
• Assists to oversee the implementation and ongoing monitoring of Personal Business Plans for all Event Sales employees.
• Minimum 2+ years of experience in similar position.
• Ideally with a relevant degree or diploma in Hospitality or Tourism management.
• Excellent problem solving and interpersonal skills.
• Demonstrate a growth mindset
• Assists to develop, monitor, and evaluate all event related objectives, strategies, marketing plan and action plans with Director of Events so as to achieve or surpass forecasted revenues.
• Systematically and efficiently calls on existing and potential clients within location and report findings and opportunities to the Director of Events.
• Pre-qualifies and targets major Companies and Government departments, utilizing Event database and develop appropriate and effective sales solicitation strategies to increase Hotel’s market share.
• Plans and makes Sales trips to Companies and Government departments which are our current and potential clienteles to explore into new Event business opportunities.
• Establishes strong contacts to source for information with regards to companies and government functions/events.
• Implements all Event sales action plans related to responsible areas as outlined in the Marketing plan.
• Carefully plans Sales Calls into defined objectives.
• Maintains a detailed knowledge of Hotel facilities, features and services.
• Meets and greets VIP guests upon arrival/departure.
• Implements the operational standards as per Hyatt International Operation Manuals, establishing the Hotel as the undisputed trendsetter in Event creativity.
• Works closely with the Executive Chef on creative suggestions and ideas.
• Reviews and constantly seeks Productivity level improvements of all employees through the process of “taking work out of the system” (when appropriate) and through streamlining of work process.
• Works closely with other Department Heads in a supportive and flexible manner, focusing on the overall success of the hotel and the satisfaction of hotel guests.
• Ensures Sales employees work in a supportive and flexible manner with other departments, in a spirit of “We work through Teams”.
Financial
• Maximize employee productivity through the use of multi-skilling, multi-tasking and flexible scheduling to meet the financial goals of the business as well as the expectations of the guests.
• Achieves the monthly and annual personal target and the Event Sales revenue.
• Assists with the preparation of the annual Marketing Business Plan ensuring Divisional Objectives fully address business objectives of the Hotel and needs of employees.
• Continuously seeks ways to maximize revenues and profits by cross selling and upselling other facilities and service.
• Ensures that all hotel, company and local rules, policies and regulations relating to financial record keeping, money handling and licensing are adhered to, including the timely and accurate reporting of financial information.
Marketing
• Ensures a high level of exposure for Hotel through direct sales solicitation, telephone contacts and written communications.
• Professionally conducts routine telemarketing activities to identify new business opportunities.
• Conducts regular Market Surveys and Competitor Research.
Personnel
• Assists to oversee and assist in the recruitment and selection of all Event Sales employees; following hotel guidelines when recruiting and use a competency-based approach to select employees.
• Assists to oversee the punctuality and appearance of all Event Sales employees, making sure they wear the correct uniform and maintain a high standard of personal appearance and hygiene, according to the hotel and department’s grooming standards.
• Assists to conduct annual Performance Development Discussions and supports employees in their professional development goals.
• Plans and implements effective training programs, including all required Smart Selling Courses, for employees in coordination with the Training Manager and Departmental Trainers.
• Maximizes the effectiveness of every Event Sales employee by developing each individuals’ skills and abilities through the appropriate training, coaching, and/or mentoring.
• Encourages employees to be creative and innovative, challenging and recognizing them for their contribution to the success of the operation.
• Supports the implementation of The People Philosophy, demonstrating and reinforcing Hyatt’s Values and Culture Characteristics.
• Ensures all employees have a complete understanding of and adhere to employee rules and regulations.
• Ensures employees follow all hotel, company and local rules, policies and regulations relating to fire and hazard safety, and security.
• Provides feedback on the results of the Employee Opinion Survey and ensures relevant changes are implemented.
• Assists to oversee the implementation and ongoing monitoring of Personal Business Plans for all Event Sales employees.
• Minimum 2+ years of experience in similar position.
• Ideally with a relevant degree or diploma in Hospitality or Tourism management.
• Excellent problem solving and interpersonal skills.
• Demonstrate a growth mindset
💡 Quick Summary
Seeking a career-building opportunity? The Assistant Director of Event Sales position is now open for candidates interested in the Event Management Jobs sector. This role in New Delhi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Event Management Jobs is a plus.
