Assistant Director of Marketing

Marketing

800 Bethany Drive, Scotts Valley, CA 95066, USA

85,000-90,000 per year

Salary

Full Time

Medical, Dental, Vision, ADD Life Insurance, 401 Match, PTO, SICK, and more

About the Role

1440 Multiversity is a 501(c)(3) charitable organization committed to creating hope for living well. We are continually active in our programming and work hard to fulfill our mission of creating hope for living well. This role is best served by a person with a passion for deep hospitality - a term defined as an authentic and genuine love for others. You will work among a driven team of unique and diverse thinkers that share a similar like-hearted approach to the dedicated service and well-being of others. We expect our team members to uphold our standards and with belief that they are the most valuable resource to accomplishing our work. If you thrive in a high-energy organization, developed an interest in your own personal well-being, are committed to seeing others flourish and thrive, have an appreciation for the outdoors, believe in upholding high service standards, an empowered thinker and problem-solver, and are willing to co-create a positive work culture of belonging and unity you will likely be a great fit to thrive within our organization.

As the Assistant Director of Marketing (the "AD of Marketing"), you will be responsible for the development and execution of 1440 storytelling and brand initiatives through inspiring content as a leader in the Marketing Division. Paramount to your role is energizing 1440's Culture Principles and doing your part to help ensure fulfillment of the organization's mission and vision. In addition to the assigned duties below, you will serve as a dynamic utility player with broad experience across multiple marketing arms, especially website management and content development. This position requires a detail-oriented project manager to anticipate needs, update existing material, generate novel work, and identify new ways to reach specific target audiences by appealing to consumer interests and creating engaging material, while modeling the desired behavior expected of your colleagues. Through active support and respect of the direction established by senior leadership, you will be accountable to the performance of your job responsibilities and ensure adherence to established standards and protocol throughout campus. As a 1440 leader, you must display sound business acumen, authentic leadership skills, personally invest in the growth and development of the marketing team and its contractors, and proactively contribute to the success of your department and division's quantitative and qualitative business goals and fiduciary responsibilities.

All 1440 team members are required to passionately model the organization's charitable purposes and immersive learning experiences. The expectation is that you will make a positive difference within our organization by stimulating sensory-experiences for your fellow 1440 team members, our guests, and in our community by demonstrating the highest level of hospitality, story-telling ability, and professionalism that advances our mission and vision.

What You Will Do:

Mentor others: An initiative-taking and personal approach to the growth and development of the Marketing team.

Uphold quality standards: Create process benchmarks for the greater 1440 team to follow with the goal of optimizing the guest experience and always seeking ways to continuously improve communication and storytelling.

Business planning and analysis: Develop financial forecasts and department goals, display sound business acumen, and support the achievement of established expense forecasts.

Innovate: Expand 1440's storytelling and content creation to stimulate curiosity, excitement, and learning opportunities for all.

Foster employee wellness: Support the self-care needs of the team by engaging in and promoting wellness activities and initiatives that optimize individual mental and physical health.

Lateral service: As a 1440 leader, you will support your colleagues in need and participate in organizational initiatives introduced as needed in the spirit of creating hope for living well - for guests and the 1440 staff.

Tenants of Leadership: Embrace and live the 1440 tenants of conscious leadership (50% of your job).

Basic Qualifications and Responsibilities

Responsible for managing key marketing channels including the 1440 website, social media, email marketing and their associated content creation needs, with demonstrated marketing experience.

Collaborate with internal departments to establish campaign objectives, complete tasks, and identify and solve problems.

Support the creation, development and marketing of Community Education Classes and 1440 Online Learning resources.

Plan and manage campus photo and video shoots with approved vendors to support 1440 brand and learning objectives.

Work with contract graphic designers and writers to supplement content creation.

Assist with building aesthetically pleasing presentations and documents for internal and external meetings.

Suggest new ways to promote organizational offerings and expand consumer reach.

Capture campus photos and videos for multiple uses across marketing projects; photo editing experience required.

Assist the Marketing Team with other activities including mailings, sourcing requests, media photoshoots, media quote and imagery requests, accolades submissions and other needs.

Demonstrate strong knowledge of marketing software including Adobe Creative Suite (Photoshop, Illustrator, and InDesign) and MailChimp or similar Customer Relationship Management (CRM) platform.

Ensure all organizational, divisional, and departmental goals are met, while complying with 1440 business values.

This role requires working collaboratively with others in a team setting - this is not a remote position.

Any need for occasional offsite work or business-related travel is at the discretion of senior management and therefore must be pre-approved in writing with no self-discretion.

Perform other duties, special projects, and miscellaneous assignments as ascribed.

Digital Platforms

Work closely with website agency and 1440 leadership to develop integrated marketing strategies to meet organization needs and Key Performance Indicators, including new website pages.

Oversee and expand 1440 Online Learning content creation - including "In the Teaching Kitchen" and "1440 Living Well" class series.

Develop and deploy email marketing campaigns to expand engaged user database.

Utilize Search Engine Optimization (SEO) methods to increase site traffic.

Use social media to engage consumers, respond to questions or complaints, and to promote company mission initiatives and objectives.

Develop strategies and tactics to maximize followers, subscribers, and engagement with 1440 website pages, social media pages and e-newsletter.

Assist in expanding the 1440 brand social media presence by creating engaging, shareworthy social media content - seek opportunities for viral campaigns and content.

Recommend and develop social media campaigns that align with key 1440 mission initiatives.

Pursue opportunities for 1440 to partner with popular social media pages, blogs and websites.

Oversee social media accounts while creating/maintaining a social calendar and analyze post performance and optimize as needed to amplify content; monitor and submit analytics weekly, identifying areas of success and areas of improvement.

Monitor existing and emerging mission- and brand-aligned industry trends and how they're discussed online to assist with strategy development.

Upload/publish content to 1440 website and social media channels and assist with general website updates, including curating content for 1440 Multiversity Online Learning.

Adept with social media platforms, strategy, and monitoring (Facebook, Instagram, LinkedIn, Twitter, Pinterest, Sprout Social), with the ability to build and sustain an online community.

Develop, implement, manage, and analyze new and emerging social media strategies and use best practices to increase visibility and traffic.

Creative/Copywriting

Work with stakeholders to develop written and visual content as part of the larger brand marketing strategy - focus on educating and inspiring the audience.

Assist with the creation and design of fact sheets and promotional materials following outlined brand guidelines, including banner ads, fliers, email headers, and other design projects as needed.

Manage the development of creative copy and content across multiple platforms including but not limited to social media, e-mail newsletter, advertising, blog, stories, media platforms, and videos.

Generate and execute (both personally and in managing contractors) time-sensitive educational/inspirational content for 1440 brand distribution channels (blog posts, videos, social, marketing copy, and editorial stories).

Create and edit compelling, aspirational imagery and video in support of editorial projects and social media initiatives.

Organize, schedule, and conduct photo and video shoots with external vendors - including creative direction and management of all participants while on campus.

Excellent writing skills and ability to write in varying voices, from longer-form features to Q&As to impactful email marketing and social media copy.

Confidentiality

While working for the company there will be access to a wide variety of confidential information concerning the company, guests, and staff members. It is vital that all such information remains confidential and may not be disclosed to anyone outside the company, guests, or among staff members unless otherwise permitted in writing by the Managing Director.

AAP/EEO Statement:

1440 Multiversity provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, 1440 Multiversity complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

1440 Multiversity expressly prohibits any form of workplace harassment based on race, color, religion, gender, ****** orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of 1440 Multiversity's employees to perform their job duties may result in discipline up to and including discharge. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.