Assistant Manager - Consumer & Marketing Insights - Online

Job description

American Airlines is one of the largest airlines in the world, dedicated to providing exceptional service and connecting people globally. With a rich history spanning nearly a century, American Airlines continues to innovate and lead in the aviation industry.

Job Title: Assistant Manager - Consumer & Marketing Insights - Online

Job Summary: As the Assistant Manager of Consumer & Marketing Insights - Online at American Airlines, you will play a pivotal role in driving strategic decision-making by analyzing consumer behavior and market trends in the online space. You will collaborate closely with cross-functional teams to develop insights-driven strategies that enhance the customer experience and drive business growth.

Key Responsibilities:

• * Conduct in-depth analysis of online consumer behavior, including website traffic, user engagement, and conversion rates.

• * Monitor industry trends and competitor activities in the online space to identify opportunities and threats.

• * Partner with marketing, digital, and e-commerce teams to develop data-driven strategies for improving online customer engagement and retention.

• * Generate actionable insights and recommendations through the interpretation of data and analytics.

• * Present findings and recommendations to senior management and key stakeholders.

• * Collaborate with internal teams to design and execute