Job Description
Execute and own the marketing calendar for the Graphics business in S.Asia and ASEAN which includes mixture of regional and local programs or campaigns that are aligned to local business requirements. Plan the appropriate mix of marketing tools to execute integrated marketing campaigns to help the business achieve the commercial objectives.
Work closely with Marketing team to manage and plan the advertising budget and strategy to drive increased brand
awareness in key application markets in the countries. The role of the incumbent is to work with the Product Manager to
set the direction and marketing action plan based on the business needs and translating into specific marketing
communication actions such as planning of media schedule (print and online) and setting the creative direction.
Responsible for agreed campaign execution leveraging multiple demand generation channels including: in-bound
marketing, direct marketing, event marketing, etc and providing end-to-end support for marketing campaigns for the
Graphics business. Work with commercial team to execute go-to-market action plans for various application markets such
as Banking, Architecture, Vehicle Wraps etc.
Drive regional initiatives and process improvements which support the customer journey from awareness, conversion to
engagement.
Supports local product launch campaigns and local production of marketing collaterals to support the launch events and
other marketing campaigns. Manage all local marketing assets for Graphics business such as printed brochures, launch kits,
giveaways etc and development of customer facing tools.
Monitor and manage channel marketing programs through close working relationship with local distribution partners and
sales team which drives demand generation for the brand.
Plan and execute end customer programs which increases brand engagement with end customers.
Qualifications
We are looking for highly motivated and independent individual who is able to work with tight timelines and manage with resources made available. Confident in implementing new marketing initiatives driven to improve efficiency of current campaigns. Prior experience in managing marketing campaigns using Salesforce will be advantageous.
Additional Information
For more information, visit www.averydennison.com/India
💡 Quick Summary
Seeking a career-building opportunity? The Assistant Marketing Manager| Graphics Solutions | South position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Gurugram offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
