LivLong is looking for a young and dynamic candidate to conceptualize and initiate BTL Activations for our organization at Assistant Marketing Manager Grade.

Key Accountabilities/Activities:

Primary Responsibility:

· Should have handled BTL activities, events, and product launches.

· Conceptualise and initiate region-specific BTL marketing & branding activities.

· Help generate leads as per business plan using BTL Activations

· Creating & managing local catchment activation plans with cluster teams. Ensuring end-to-end campaign management of all BTL marketing activities

· To execute targeted campaigns through Brand Activation / Partnership / Alliances / Events

· Initiate & execute lead generations activities as per plan/schedule in close coordination with respective teams like Product Team, POS, etc

· Coordinating with Merchandisers and Printing vendors.

Secondary Responsibility:

· Ensure that all external resources/ agencies are optimally deployed for achieving marketing objectives within the approved budgets

Qualification:

MBA/MMM/PGDBM/PGDBA / Masters in Marketing.

Experience:

Minimum 3 to 5 years, full-time experience in BTL marketing (preferably in Health & Wellness domain)

This role is based out of Thane