Job Description
A Position Overview
Position Title
AVP Sales Enablement and Digital Initiatives
Department
HDFC Bank - Branch Banking
Level/ Band
AVP
Role Summary:
. To design and execute plan for improving Sales choreography, digital initiatives, collaborations and business lines with Bank partner
. To Drive Sales choreography and input behaviours across sales teams through VYMO
. To identify various digital enhancements to improve ease of doing business and strong sales governance
. To closely work with BIU team in propensity modelling for various ECM campaigns and vymo led business metrices
. To capitalise internal and external digital platforms for increasing visibility and sales
. Constantly evaluate current and improve design of digital sales governance and build capabilities in Vymo
. To Enable all Digital and IT related enhancements across all channels for process refinements
. To work closely on sharp data analytics across all quality parameters and present charter based solutioning of projects
. To work closely with bank teams for smooth day to day digital engagements and reviews regularly
. To extend all support to filed Sales and HO teams deliver business objective
B Organizational Relationships
Reports To
Head - Strategy - HDFC BB Channel
Supervises
NA
C Job Dimensions
Geographic Area Covered
Zone/ Cluster
Internal Stakeholders
Finance, BIU
Product Management, Marketing
CDOPS,
Branch Operations, Training
Distribution Operations, Compliance, Legal, IT, Digital
External
Bank HO Channel Partner
D Key Result Areas
Organization Process
Key Contributions
Achieve targets
. Increase topline with effective sales governance and Management
. Vymo enhancements and LCI implementation
. Digital roadmap for EODB and learning integrations
. Develop new business line for channel via digital integerations
Monitor sales & provide support
• Analyze the productivity of campaign data to ensure sales output
• Maintain and observe Company's internal control and standards
• Implement and observe the Company's Compliance Policy
• Act as an escalation point for issues pertaining to digital collaboration
• Should be able to independently analyse data, co relate with input parameters and engage with sales teams to drive out put with right input elements - Leads, sales calls, Customer/Partner engagements.
MIS & Reporting
• Ensure right tracking and sales drive with sharp reports and nudges
• Analyze data cuts on Business Performance and share the findings with the supervisors
Risk
• Participate in risk mitigation plans, contingency planning, business continuity programs by executing and reporting within defined timelines. Highlight and recommend process gaps, flaws and process changes
E Skills Required
Technical
• Digital and Campaign management
• Partner management
• Product/Subject matter expertise
• Strong cross departmental collaboration skills
• Business perspective, planning & reviews
• Finance / Insurance industry awareness
• Self management and key attention to details
• Problem solving skills
• Peer level co-ordination and influencing skills
Behavioral
Essential
Desired
Interpersonal skills
Yes
Communication skills
Yes
Creative thinking skills
Yes
Supervising/Leadership skills
Yes
Teamwork Skills
Yes
Influencing skills
Yes
Relationship Building skills
Yes
Decision making skills
Yes
Language Skills
English
F Incumbent Characteristics
Essential
Desired
Qualification
PG/MBA
PG / MBA
Experience
10-12 years in Digital Sales/Campaign management/ Project/VYMO (Insurance / Financial Service Background / Direct Sales
Position Title
AVP Sales Enablement and Digital Initiatives
Department
HDFC Bank - Branch Banking
Level/ Band
AVP
Role Summary:
. To design and execute plan for improving Sales choreography, digital initiatives, collaborations and business lines with Bank partner
. To Drive Sales choreography and input behaviours across sales teams through VYMO
. To identify various digital enhancements to improve ease of doing business and strong sales governance
. To closely work with BIU team in propensity modelling for various ECM campaigns and vymo led business metrices
. To capitalise internal and external digital platforms for increasing visibility and sales
. Constantly evaluate current and improve design of digital sales governance and build capabilities in Vymo
. To Enable all Digital and IT related enhancements across all channels for process refinements
. To work closely on sharp data analytics across all quality parameters and present charter based solutioning of projects
. To work closely with bank teams for smooth day to day digital engagements and reviews regularly
. To extend all support to filed Sales and HO teams deliver business objective
B Organizational Relationships
Reports To
Head - Strategy - HDFC BB Channel
Supervises
NA
C Job Dimensions
Geographic Area Covered
Zone/ Cluster
Internal Stakeholders
Finance, BIU
Product Management, Marketing
CDOPS,
Branch Operations, Training
Distribution Operations, Compliance, Legal, IT, Digital
External
Bank HO Channel Partner
D Key Result Areas
Organization Process
Key Contributions
Achieve targets
. Increase topline with effective sales governance and Management
. Vymo enhancements and LCI implementation
. Digital roadmap for EODB and learning integrations
. Develop new business line for channel via digital integerations
Monitor sales & provide support
• Analyze the productivity of campaign data to ensure sales output
• Maintain and observe Company's internal control and standards
• Implement and observe the Company's Compliance Policy
• Act as an escalation point for issues pertaining to digital collaboration
• Should be able to independently analyse data, co relate with input parameters and engage with sales teams to drive out put with right input elements - Leads, sales calls, Customer/Partner engagements.
MIS & Reporting
• Ensure right tracking and sales drive with sharp reports and nudges
• Analyze data cuts on Business Performance and share the findings with the supervisors
Risk
• Participate in risk mitigation plans, contingency planning, business continuity programs by executing and reporting within defined timelines. Highlight and recommend process gaps, flaws and process changes
E Skills Required
Technical
• Digital and Campaign management
• Partner management
• Product/Subject matter expertise
• Strong cross departmental collaboration skills
• Business perspective, planning & reviews
• Finance / Insurance industry awareness
• Self management and key attention to details
• Problem solving skills
• Peer level co-ordination and influencing skills
Behavioral
Essential
Desired
Interpersonal skills
Yes
Communication skills
Yes
Creative thinking skills
Yes
Supervising/Leadership skills
Yes
Teamwork Skills
Yes
Influencing skills
Yes
Relationship Building skills
Yes
Decision making skills
Yes
Language Skills
English
F Incumbent Characteristics
Essential
Desired
Qualification
PG/MBA
PG / MBA
Experience
10-12 years in Digital Sales/Campaign management/ Project/VYMO (Insurance / Financial Service Background / Direct Sales
💡 Quick Summary
Seeking a career-building opportunity? The Assistant Vice President | HDFC Bank Branch Banking position is now open for candidates interested in the Bank Jobs sector. This role in Mumbai, offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Bank Jobs is a plus.
