Job Description
- Scan & analyse the IPM in terms of various therapies, customer segments and the dynamics affecting the market in the medium to long term
- Recommend various alternate approaches in addressing the market in terms of entry into various therapy brackets speciality segments for better evolution index in line with the vision for the division / organisation.
- Prepare and Deploy effective Marketing Mix for the business and implement the same.
- Deliver and deploy high quality project leads through superior marketing strategies & tactics.
- Share inputs to design appropriate Marketing Strategies for the division as a whole and the various therapy segments with periodical focus with an objective of better evolution index for each brand franchise / therapy.
- Sustain the focus on performance of well established brand equities through effective strategies and successful launch of line extensions
- Develop aggressive growth paths for secondary brands with an objective of achieving market leadership in various therapy segments whilst hiving off low contributors with low GC.
- Deploy effective pricing strategies for improving the GC / Profitability of each brand franchise.
- Manage the entire portfolio at various lifecycle stages of BCG matrix.
- Deploy effective customer segmentation and product differentiation strategies.
- Planning marketing activities and campaigns in conjunction with company's growth plan and working out strategies to execute the plan.
- Ability to handle high volume business
- Recommend various alternate approaches in addressing the market in terms of entry into various therapy brackets speciality segments for better evolution index in line with the vision for the division / organisation.
- Prepare and Deploy effective Marketing Mix for the business and implement the same.
- Deliver and deploy high quality project leads through superior marketing strategies & tactics.
- Share inputs to design appropriate Marketing Strategies for the division as a whole and the various therapy segments with periodical focus with an objective of better evolution index for each brand franchise / therapy.
- Sustain the focus on performance of well established brand equities through effective strategies and successful launch of line extensions
- Develop aggressive growth paths for secondary brands with an objective of achieving market leadership in various therapy segments whilst hiving off low contributors with low GC.
- Deploy effective pricing strategies for improving the GC / Profitability of each brand franchise.
- Manage the entire portfolio at various lifecycle stages of BCG matrix.
- Deploy effective customer segmentation and product differentiation strategies.
- Planning marketing activities and campaigns in conjunction with company's growth plan and working out strategies to execute the plan.
- Ability to handle high volume business
💡 Quick Summary
Seeking a career-building opportunity? The Assistant Vice President | Sales Marketing | Dermatology |16|22 yrs position is now open for candidates interested in the BPO Jobs sector. This role in Ahmedabad offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in BPO Jobs is a plus.
