Associate Art Director| 2D

Role: Associate Art Director-2D

About the company:

At Hyperlink, we specialize in Multi-Dimensional Storytelling. We craft tailor-made communication strategies and immersive creative solutions for brands. We create world class experiences by providing solutions based on current trends, using cutting- edge technology and recognizing the target audience’s inclinations. We are a collective of eager, fresh, perceptive minds, telling multi-dimensional stories -bridging the gap between the brand’s vision and the reality of a successful, seamless, and unforgettable experience.

We engage and execute corporate as well as brand-led events and activations ranging from awards shows, summits, conferences, reward and recognition programmes, school and college activations, mall promotions, cultural movements, digital events and more. We produce content for digital viewing as well as television & films. We also help brands amplify events & experiences through innovative, sometimes disruptive Marketing strategies.

Started in Feb 2021, the company is incorporated by a bunch of Hyper-Creative folks who come with a solid experience of crafting immersive solutions for more than two decades in the industry. Some of our esteemed clients at Hyperlink are Netflix, BAFTA, BCCL, WWM, Oriflame, Mahindra & Mahindra and Aditya Birla Group.

About the role:

As an Associate Art Director, you are required to bring ideas to life through your creative designs.

The role requires you to proactively provide feasible & innovative design solutions for events & activations. You are expected to have a strong understanding of 2D graphics.

You shall be the point of coordination between all involved in the event - client, internal teams at Hyperlink including Client service, Production, Concept, Design as well as external agency partners.

The role reports to the Sr Creative Director.

Location: 5 days work week. Work from office.

Responsibilities:

1. Creative Output on briefs received:

· Engage with Client Service team/ Client & understand briefs

· Develop design briefs by gathering information and data through research

· Visualise, brainstorm, ideate & transform ideas into effective designs/artwork/templates

· Sketch ideas whenever required

· Give direction, inputs, suggestions to the team on briefs

· Attend reccees if required to get a fair idea of the event venue

· Keen eye on design aesthetics- use a good sense of aesthetics & judge & visualise the right style of design.

· Create identity designs, environmental graphics, illustrations OR commercial art/ scenic designs, stage or exhibition designs and spatial designs.

· Create print files & art files that can be sent to printers for printing/ Create production files with specifications of all materials and ensure feasibility

· Being ahead of the curve to provide direction to the team & advice the client

· Incorporating latest trends in graphic design

· Updated knowledge of software and tools of the trade

2. Client Related Goals:

· Attend Client meetings whenever required
• Research on clients & brands so as to deliver an effective creative design; Staying updated on brand knowledge
• Having the sensibilities to understand the brand, brand guidelines , the client’s core message & target audience
• Ability to Present the designs in an engaging manner
• Project conversion for existing & new clients

3.Project Management & Internal Coordination
• Adhering to internal/ client timelines

· Coordination with the concept team to ensure that the copy and design are in sync
• Effective communication of the final art works to relevant internal departments-CS, production (for final execution).
• Working with the Production Department, oversee the print production process to ensure design integrity, color accuracy and image quality are met
• Working in tandem with other departments (Concept/CS/Production) to gain understanding of the consumer experience, marketing strategy and operational capabilities

Required Qualification, Experience & skills:
• Graduation in Design, Commercial Art, Applied Art; Masters Degree/Diploma in Design (preferred)
• 4-6 years Design experience in the Events/Activations industry
• Strong creative vision with an understanding of brand building
• Hands on exp in curating content - conceptualizing and storylining. Should be able to identify suitable design styles and formats in line with the larger communications strategy
• Basic knowledge on brands, Fabrication knowledge, Understanding of the printing process
• Well versed in designing softwares- Illustrator, Photoshop, Corel Draw, Adobe In Design, Sketch Up, AutoCAD
• Team managing Skills, Presentation Skills, Good Communication & articulation skills