Job Description
Location
439 King St W, Toronto, ON M5V 1K4
Benefits
Pulled from the full job description
Vision care
Dental care
Full job description
Position Title: Associate Brand Manager - North America Appetizers
Position Type: Regular - Full-Time
Position Location: Toronto HQ
Requisition ID: 37355
The Associate Brand Manager, Chain Foodservice - Appetizers NA is a critical member of the North America (NA) Marketing Team responsible for developing and executing annual and mid-range portfolio and marketing strategies to deliver the marketing plan for the channel, unlocking profitable growth. Responsible for the marketing mix on the chain business to drive distributor, operator and consumer (if applicable) demand, the ABM, Chain will act as a strategic partner with sales, innovation, marketing ops, go-to-market, insights and other functional groups within the organization to meet business objectives.
The ideal candidate is a proven marketer who is solutions oriented, forward thinking, with a strong commercial lens, sound technical marketing skills, and experience influencing cross-functional teams.Fueled by a passion for the foodservice operator, the customer, and the category, the ABM, Chain will deliver profitable sales and market share growth with the goal of growing and transforming the business and category.
What You'll Be Doing...
Supports executing the vision and long-range strategy for the chain foodservice business, leveraging macro trends, demand space frameworks, consumer insights, customer/operator insights and market & competitive analyses to identify where to play, how to win, and what to do in a way that drives profitable growth.
Partner closely with Insights, Innovation and Go to Market Hub to identify and champion growth opportunities, translating market insights into strong go-to-market propositions.
Champion the customer and consumer, showing curiosity for the entire value chain, influencing the broader cross functional team, identifying and influencing innovation as well as base business growth initiatives that support brand and commercial objectives.
Supports the AOC annual planning process for the FS chain business, developing innovation, base business and other commercial objectives. Set the full funnel marketing spend for the chain foodservice business and report on results/ROI.
Develop portfolio strategy for chain to grow a family of products/brands that are distinctly positioned.
Lead and commercialize chain innovation, including co-creation innovation projects and share gain initiatives
Lead execution and tracking of the chain portfolio strategy, tracking and adjusting as needed.
Support monthly IBP, with the go to market hub, driving decisions and alignment that balance supply and demand, driving positive mix and scale.
Proactively review key brand, product and category performance drivers, identifying key levers that positively impact the P&L and adjust as needed to achieve annual operating plan objectives, inclusive of sku profitability and mix. This includes completing product lifecycle and portfolio reviews to deliver on customer, category and commercial objectives.
Supports ongoing portfolio health, this includes product lifecycle and portfolio reviews to deliver on customer, category and commercial objectives, ensuring proper portfolio efficiency and assortment to win in the market.
What You'll Bring...
3+ years of Marketing/Brand Management experience with P&L ownership of a large brand or portfolio of brands within the Consumer Packaged Goods industry in food.
Working knowledge of principles, concepts, strategies and techniques relating to Foodservice marketing.
Experience with customer facing engagements preferably with chain accounts.
Experience working strategically and operationally, and adapt to fast paced, ambiguous environments while maintaining accountability.
Proven track record in delivering several complex projects at a time.
Adept with project management fundamentals with Stage-Gate process understanding to drive decision-making with gatekeepers.
Bachelor’s or advanced degree in Marketing, Business Administration, or related field required; MBA advantageous.
Proficiency in Excel, PowerPoint, and Word.
Skills:
Excellent organizational and communication skills.
Previous P&L management experience.
Experience deriving insights from both primary consumer research and syndicated data.
Strong commercial acumen and financial know how in the food CPG space preferably in tier 1 or 2 matrixed organization.
Ability to understand entire value chain and where commercial can drive efficiencies and effectiveness.
High degree of tenacity and persistence to get actions completed on schedule with a hands on approach when needed.
Highly organized with premium analytical skills, strong attention to detail, and a track record of translating data into insights and action.
Strong ability to influence people and build strong relationships with both internal and external stakeholders and customers.
Compensation Package: $81,600.00 - $108,900.00 CAD annually
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education/training, and other organizational needs.
Benefits: At McCain, we’re on a mission to create a winning culture that puts employee safety and wellbeing at the heart of what we do, every day. We understand and appreciate that each person’s needs are unique and ensure our benefits & wellbeing programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Wellbeing programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned to country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit details available during the application process.
Your well-being matters to us, and we’re here to provide you with the necessary resources to support you in being your best self at work — and at home.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain’s Global Privacy Policy and Global Employee Privacy Policy, as applicable. You can understand how your personal information is being handled here.
Job Family: Marketing
Division: NA Appetizers
Department: Foodservice Marketing - Social Shareables
Location(s): CA - Canada : Ontario : Toronto || CA - Canada : New Brunswick : Florenceville-Bristol
Company: McCain Foods (Canada)
439 King St W, Toronto, ON M5V 1K4
Benefits
Pulled from the full job description
Vision care
Dental care
Full job description
Position Title: Associate Brand Manager - North America Appetizers
Position Type: Regular - Full-Time
Position Location: Toronto HQ
Requisition ID: 37355
The Associate Brand Manager, Chain Foodservice - Appetizers NA is a critical member of the North America (NA) Marketing Team responsible for developing and executing annual and mid-range portfolio and marketing strategies to deliver the marketing plan for the channel, unlocking profitable growth. Responsible for the marketing mix on the chain business to drive distributor, operator and consumer (if applicable) demand, the ABM, Chain will act as a strategic partner with sales, innovation, marketing ops, go-to-market, insights and other functional groups within the organization to meet business objectives.
The ideal candidate is a proven marketer who is solutions oriented, forward thinking, with a strong commercial lens, sound technical marketing skills, and experience influencing cross-functional teams.Fueled by a passion for the foodservice operator, the customer, and the category, the ABM, Chain will deliver profitable sales and market share growth with the goal of growing and transforming the business and category.
What You'll Be Doing...
Supports executing the vision and long-range strategy for the chain foodservice business, leveraging macro trends, demand space frameworks, consumer insights, customer/operator insights and market & competitive analyses to identify where to play, how to win, and what to do in a way that drives profitable growth.
Partner closely with Insights, Innovation and Go to Market Hub to identify and champion growth opportunities, translating market insights into strong go-to-market propositions.
Champion the customer and consumer, showing curiosity for the entire value chain, influencing the broader cross functional team, identifying and influencing innovation as well as base business growth initiatives that support brand and commercial objectives.
Supports the AOC annual planning process for the FS chain business, developing innovation, base business and other commercial objectives. Set the full funnel marketing spend for the chain foodservice business and report on results/ROI.
Develop portfolio strategy for chain to grow a family of products/brands that are distinctly positioned.
Lead and commercialize chain innovation, including co-creation innovation projects and share gain initiatives
Lead execution and tracking of the chain portfolio strategy, tracking and adjusting as needed.
Support monthly IBP, with the go to market hub, driving decisions and alignment that balance supply and demand, driving positive mix and scale.
Proactively review key brand, product and category performance drivers, identifying key levers that positively impact the P&L and adjust as needed to achieve annual operating plan objectives, inclusive of sku profitability and mix. This includes completing product lifecycle and portfolio reviews to deliver on customer, category and commercial objectives.
Supports ongoing portfolio health, this includes product lifecycle and portfolio reviews to deliver on customer, category and commercial objectives, ensuring proper portfolio efficiency and assortment to win in the market.
What You'll Bring...
3+ years of Marketing/Brand Management experience with P&L ownership of a large brand or portfolio of brands within the Consumer Packaged Goods industry in food.
Working knowledge of principles, concepts, strategies and techniques relating to Foodservice marketing.
Experience with customer facing engagements preferably with chain accounts.
Experience working strategically and operationally, and adapt to fast paced, ambiguous environments while maintaining accountability.
Proven track record in delivering several complex projects at a time.
Adept with project management fundamentals with Stage-Gate process understanding to drive decision-making with gatekeepers.
Bachelor’s or advanced degree in Marketing, Business Administration, or related field required; MBA advantageous.
Proficiency in Excel, PowerPoint, and Word.
Skills:
Excellent organizational and communication skills.
Previous P&L management experience.
Experience deriving insights from both primary consumer research and syndicated data.
Strong commercial acumen and financial know how in the food CPG space preferably in tier 1 or 2 matrixed organization.
Ability to understand entire value chain and where commercial can drive efficiencies and effectiveness.
High degree of tenacity and persistence to get actions completed on schedule with a hands on approach when needed.
Highly organized with premium analytical skills, strong attention to detail, and a track record of translating data into insights and action.
Strong ability to influence people and build strong relationships with both internal and external stakeholders and customers.
Compensation Package: $81,600.00 - $108,900.00 CAD annually
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education/training, and other organizational needs.
Benefits: At McCain, we’re on a mission to create a winning culture that puts employee safety and wellbeing at the heart of what we do, every day. We understand and appreciate that each person’s needs are unique and ensure our benefits & wellbeing programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Wellbeing programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned to country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit details available during the application process.
Your well-being matters to us, and we’re here to provide you with the necessary resources to support you in being your best self at work — and at home.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain’s Global Privacy Policy and Global Employee Privacy Policy, as applicable. You can understand how your personal information is being handled here.
Job Family: Marketing
Division: NA Appetizers
Department: Foodservice Marketing - Social Shareables
Location(s): CA - Canada : Ontario : Toronto || CA - Canada : New Brunswick : Florenceville-Bristol
Company: McCain Foods (Canada)
💡 Quick Summary
Seeking a career-building opportunity? The Associate Brand Manager - North America Appetizers position is now open for candidates interested in the MIS Executive sector. This role in Toronto offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in MIS Executive is a plus.