Associate Digital Marketing Manager, Truly
We are currently hiring a Associate Digital Marketing Manager for Truly in Boston, MA.
A Hybrid position at Boston Beer requires that our coworkers reside within commuting distance to be onsite 3 days a week (Tuesday - Thursday).
In 6 short years, Truly Hard Seltzer has gone from an idea to a top brand in all of beer. We’re looking for an Associate Digital Marketing Manager that can lead the day-to-day engagement with Truly’s drinkers across all social media channels. You will be relied upon to maintain our voice and foster community, while regularly contributing new ideas that elevate the brand. You should be well-versed in the language of the internet, have a passion for providing exceptional drinker experiences, and be ready to serve as the voice of Truly. This position reports to the Sr. Manager of Integrated Communications.
What You'll Brew:
Managerial Responsibilities
Shared management of Social Media Specialist, supporting in day-to-day management as it relates to organic & paid content development and overarching social media strategy
Digital Strategy
Work with Sr. Manager of Integrated Communications update title and Brand Management team to develop the online communications plans (owned, earned and paid) across functions, including organic and paid social media, advertising, creative, and web, in partnership with agency support and internal Creative team
Manage day-to-day activities on social channels to connect with consumers, generate content, and drive positive brand sentiment while reporting on key insights and recommendations
Support execution of content strategy in partnership with Sr. Manager of Integrated Communications to bring to life our brands’ visual identity and tone of voice, as well as foster one-to-one drinker engagement with support from the Social Media Specialist and community manager
Support development of advertising campaign plans in partnership with Sr. Manager of Integrated Communications, agencies, and cross-functional teams
Manage local and regional social media marketing efforts in partnership with sales force and brand team
Partner with enterprise e-comm team to share brand assets, product plans, and develop brand enhanced content below the fold with key retailers
Work with in-house design and development teams to ensure that the brands’ websites are current and optimized
Provide monthly web and social analytics with recommendations for optimization, including organic and paid social media
Provide input to Sr. Manager of Integrated Communications in development and management of annual digital/social budget planning
Content Generation and Drinker Engagement
Responsible for managing content development process with Social Media Specialist for digital and social channels, including advertising needs
Execute proactive culturally relevant real-time content ideas to keep fans engaged with our brand
Collaborate with Sr. Manager of Integrated Communications and Creative team to develop content for e-commerce, digital advertising, and website needs
Manage social agency in regard to Truly’s influencer strategy development, influencer identification, and execution of influencer activation.
Lead the administration of brand website with support from Sr. Manager of Integrated Communications including working with creative team from a design standpoint, brand teams on content, and managing in-house support
Liaise with Media Manager and Sr. Manager of Integrated Communications on content and strategy for paid digital assets; partner for development and management of SEM strategy and execution