Job Description
Park Inn by Radisson is a dynamic hotel brand under the Radisson Hotel Group, delivering comfortable and affordable accommodations with a focus on stress-free experiences, vibrant environments, and personalized service. Strategically located in capital cities, economic hubs, and near transit points, Park Inn by Radisson offers both convenience and quality. Known for its contemporary design and feel-good extras, the brand creates a welcoming experience for guests worldwide. Park Inn by Radisson is part of a renowned portfolio that includes other high-profile hotel brands, all unified under the Radisson Hotels umbrella.
Role Description
The Associate Director of Sales and Marketing will oversee sales and marketing strategies to achieve revenue goals, grow the hotel's market share, and enhance brand visibility. Day-to-day responsibilities include leading the sales team, creating marketing plans, analyzing market trends, building relationships with key stakeholders, and driving business development initiatives. The role requires close collaboration with multiple departments to ensure seamless execution of strategies. This is a full-time on-site position located in Surat.
Participates in the development and implementation of business strategies for the Hotel which are aligned with Brand’s overall mission, vision values and strategies
• Develops and implements revenue generation strategies that support achievement of the Hotel’s financial goals
• Monitors hotel performance and forecast regularly and adjusts strategies as required
• Develops the annual hotel budget in conjunction with the Executive Team and in line with Corporate Budget Instructions
Achieves market share and revenue goals
• Implementation of revenue generation strategies designed to maximise revenue and yield.
• Drive WRS delivery by working with Reservation Services to market the Hotel appropriately and ensure current cost structures are reflected in the database
• Creates and implements marketing strategies which are designed to increase awareness in the local market.
• Maintains a high level of awareness of hotel competitor set performance and local market opportunities
• Leverages all brand marketing support opportunities
Maximises productivity by ensuring that sold business is aligned with the Hotel’s revenue optimization strategies
• Review of all business opportunities to ensure profitability levels are acceptable
• Designs and proposes programs which meet customer needs and drive demand
• Develops and implements annual sales & marketing goals which are aligned with the hotel’s overall revenue goal
• Implements function space allocation for group and catering bookings
• Monitors productivity and revenue goals for each department team member by tracking results
• Implement weekly and monthly sales and “revenue optimization” meetings
Management of Sales & Marketing P&L
• Prepare the annual operating budget for Sales and Marketing
• Recommends any items to be included in the capital budget and ensure adherence with the approved budget
• Monitors actual versus budgeted expenses and takes corrective action where required
Develops and implements strategies and practices which support employee engagement
• Recruits and selects qualified candidates
• Provides employees with the orientation and training needed to understand expectations and perform job responsibilities
• Communicates performance expectations and provides employees with on-going feedback
• Provides employees with coaching and counseling as needed to achieve performance objectives and reach their fullest potential
• Drives employee engagement through the creation and implementation of departmental action plans
Creates 100% guest satisfaction by providing the Yes I Can! experience
Qualifications
• Proven skills in Sales, Sales Operations, and Business Development to drive revenue growth and acquire new business opportunities
• Strong expertise in Team Management and Customer Service to lead a team and ensure exceptional guest experiences
• Proficiency in analyzing market trends and identifying new sales and marketing opportunities
• Exceptional communication, leadership, and negotiation skills
• Bachelor’s degree in Business Administration, Marketing, or a related field preferred
• Experience in the hospitality or service industry is a strong advantage
• Ability to work effectively in a collaborative and fast-paced environment
Role Description
The Associate Director of Sales and Marketing will oversee sales and marketing strategies to achieve revenue goals, grow the hotel's market share, and enhance brand visibility. Day-to-day responsibilities include leading the sales team, creating marketing plans, analyzing market trends, building relationships with key stakeholders, and driving business development initiatives. The role requires close collaboration with multiple departments to ensure seamless execution of strategies. This is a full-time on-site position located in Surat.
Participates in the development and implementation of business strategies for the Hotel which are aligned with Brand’s overall mission, vision values and strategies
• Develops and implements revenue generation strategies that support achievement of the Hotel’s financial goals
• Monitors hotel performance and forecast regularly and adjusts strategies as required
• Develops the annual hotel budget in conjunction with the Executive Team and in line with Corporate Budget Instructions
Achieves market share and revenue goals
• Implementation of revenue generation strategies designed to maximise revenue and yield.
• Drive WRS delivery by working with Reservation Services to market the Hotel appropriately and ensure current cost structures are reflected in the database
• Creates and implements marketing strategies which are designed to increase awareness in the local market.
• Maintains a high level of awareness of hotel competitor set performance and local market opportunities
• Leverages all brand marketing support opportunities
Maximises productivity by ensuring that sold business is aligned with the Hotel’s revenue optimization strategies
• Review of all business opportunities to ensure profitability levels are acceptable
• Designs and proposes programs which meet customer needs and drive demand
• Develops and implements annual sales & marketing goals which are aligned with the hotel’s overall revenue goal
• Implements function space allocation for group and catering bookings
• Monitors productivity and revenue goals for each department team member by tracking results
• Implement weekly and monthly sales and “revenue optimization” meetings
Management of Sales & Marketing P&L
• Prepare the annual operating budget for Sales and Marketing
• Recommends any items to be included in the capital budget and ensure adherence with the approved budget
• Monitors actual versus budgeted expenses and takes corrective action where required
Develops and implements strategies and practices which support employee engagement
• Recruits and selects qualified candidates
• Provides employees with the orientation and training needed to understand expectations and perform job responsibilities
• Communicates performance expectations and provides employees with on-going feedback
• Provides employees with coaching and counseling as needed to achieve performance objectives and reach their fullest potential
• Drives employee engagement through the creation and implementation of departmental action plans
Creates 100% guest satisfaction by providing the Yes I Can! experience
Qualifications
• Proven skills in Sales, Sales Operations, and Business Development to drive revenue growth and acquire new business opportunities
• Strong expertise in Team Management and Customer Service to lead a team and ensure exceptional guest experiences
• Proficiency in analyzing market trends and identifying new sales and marketing opportunities
• Exceptional communication, leadership, and negotiation skills
• Bachelor’s degree in Business Administration, Marketing, or a related field preferred
• Experience in the hospitality or service industry is a strong advantage
• Ability to work effectively in a collaborative and fast-paced environment
💡 Quick Summary
Seeking a career-building opportunity? The Associate Director of Sales and Marketing position is now open for candidates interested in the Hotel Jobs sector. This role in Surat offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Hotel Jobs is a plus.