Job Description
Instantpay, a trailblazer in the digital financial domain, is looking for a Associate - Digital Marketing to join our dynamic team. Founded in 2013, Instantpay is dedicated to equip businesses of all scales with advanced banking and financial solutions. Our platform integrates banking, payments, collections, expenses, and developer APIs, offering a comprehensive solution for modern financial needs.
• Key roles and responsibilities:
- Create and implement inclusive digital marketing strategies by utilizing different digital mediums and setting measurable KPIs
- Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns
- Manage digital campaigns, monitor performance reports, analyze data and make data-driven recommendations
- Optimize website performance, including organic traffic, bounce rate and conversion rates to improve user experience and drive lead generation
- Conduct market research and competitive analysis to identify industry trends and new growth opportunities for product
- Create and curate social media campaigns, including content creation, publishing and community management
- Manage and optimize PPC campaigns on various platforms, including Google Ads, Facebook Ads and LinkedIn Ads
- Conduct keyword research and curate content such as blogs, e-books, landing pages to increase website rankings and drive organic traffic
- Analyze analytics and engagement metrics to measure campaign performance
- Prepare and present monthly/quarterly reports to stakeholders
- Conduct in-depth research for product development
- Coordinate with vendors during marketing events
• Requirements and skills:
- A bachelor’s degree in marketing, communication, or related fields
- 2+ years of experience in digital marketing or content marketing
- Experience with web analytics tools like Google Analytics and Search Console
- Experience with graphic design and content production
- Proficient in marketing automation tools, such as SEMRush, Ahrefs, Yoast, etc
- Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, E-mail and Social media marketing
- Familiarity with UI/UX design principles and website design best practices
- Knowledge of website CMS and marketing automation tools
- Excellent communication, presentation and interpersonal skills
• Key roles and responsibilities:
- Create and implement inclusive digital marketing strategies by utilizing different digital mediums and setting measurable KPIs
- Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns
- Manage digital campaigns, monitor performance reports, analyze data and make data-driven recommendations
- Optimize website performance, including organic traffic, bounce rate and conversion rates to improve user experience and drive lead generation
- Conduct market research and competitive analysis to identify industry trends and new growth opportunities for product
- Create and curate social media campaigns, including content creation, publishing and community management
- Manage and optimize PPC campaigns on various platforms, including Google Ads, Facebook Ads and LinkedIn Ads
- Conduct keyword research and curate content such as blogs, e-books, landing pages to increase website rankings and drive organic traffic
- Analyze analytics and engagement metrics to measure campaign performance
- Prepare and present monthly/quarterly reports to stakeholders
- Conduct in-depth research for product development
- Coordinate with vendors during marketing events
• Requirements and skills:
- A bachelor’s degree in marketing, communication, or related fields
- 2+ years of experience in digital marketing or content marketing
- Experience with web analytics tools like Google Analytics and Search Console
- Experience with graphic design and content production
- Proficient in marketing automation tools, such as SEMRush, Ahrefs, Yoast, etc
- Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, E-mail and Social media marketing
- Familiarity with UI/UX design principles and website design best practices
- Knowledge of website CMS and marketing automation tools
- Excellent communication, presentation and interpersonal skills
💡 Quick Summary
Seeking a career-building opportunity? The Assoicate - Digital Marketing position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in New Delhi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
