Job Description
About DBS Bank
DBS is a leading financial services group in Asia with a presence in 18 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. Recognized for its global leadership, DBS has been named "World's Best Bank" by Euromoney, "Global Bank of the Year" by The Banker and "Best Bank in the World" by Global Finance. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named "World's Best Digital Bank" by Euromoney. In addition, DBS has been accorded the "Safest Bank in Asia" award by Global Finance, a leading New York-based financial publication, for 12 consecutive years from 200+ to 2020. For more information, please visit
Underlining its commitment to India, DBS Bank officially announced the launch of its locally incorporated wholly owned subsidiary, DBS Bank India Limited (DBIL) in March 2026. This marked a key milestone for the bank, which has been present in India for 26 years. DBS Bank India Limited is the only large foreign bank in India to start operating as a wholly owned, locally incorporated subsidiary. DBS provides an entire range of banking services for large, medium and small enterprises and to individual consumers in India. In 2016, DBS launched India's first, mobile-only bank – digibank, which now has ~1 million savings accounts. DBS was ranked No 1 in India by Forbes in its 2020 list of the World's Best Banks.
Role Description
Senior Associate/AVP - This role will play a key role in the Credit Card Marketing team in driving and executing full funnel marketing for the DBS credit cards business including consumer retention and engagement.
This critical role will entail
• Own and execute acquisition campaigns and all marketing interventions
• Own and execute all content and SEO initiatives
• Play a vital role in brand proposition development process
• Creating engaging brand experiences
• Enabling user growth through performance marketing
• Retaining & engaging existing consumer base
• Driving marketing effectiveness in alignment with the defined business goals.
• Managing the creative agencies and their deliverables
• Being able to drive internal/external creative mandates
We are looking for a motivated self-starter who thrives on working in a fast paced, high growth, rapidly evolving business and can own and execute projects end to end.
Key Responsibilities
• Marketing Strategy and Plan : Develop the annual marketing strategy and activity calendar for the brand basis the defined business objectives. Continuously track the progress of the activity calendar, measure the effectiveness of every activity and report the progress on a regular basis to key stakeholders appropriately.
• Campaign Design and Execution : Work with creative and media agency partners to design and develop marketing campaigns for both online and offline medium. Track the efficiency & effectiveness of the campaigns and report as and when required.
• User Acquisition Strategy and Execution : In collaboration with the media team, define and own the user acquisition strategy and execution plan in alignment with the business objectives leveraging online and offline marketing channels.
• Consumer Engagement and Retention : Own the lifetime journey of the consumer and drive the business objectives by engaging with the consumer leveraging data and personalized consumer experiences
• Marketing alliances and partnerships – build and nurture partnerships with the ecosystem players (other brands, agencies, content creators, startups, etc) to further drive marketing efficiency and effectiveness
DBS is a leading financial services group in Asia with a presence in 18 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. Recognized for its global leadership, DBS has been named "World's Best Bank" by Euromoney, "Global Bank of the Year" by The Banker and "Best Bank in the World" by Global Finance. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named "World's Best Digital Bank" by Euromoney. In addition, DBS has been accorded the "Safest Bank in Asia" award by Global Finance, a leading New York-based financial publication, for 12 consecutive years from 200+ to 2020. For more information, please visit
Underlining its commitment to India, DBS Bank officially announced the launch of its locally incorporated wholly owned subsidiary, DBS Bank India Limited (DBIL) in March 2026. This marked a key milestone for the bank, which has been present in India for 26 years. DBS Bank India Limited is the only large foreign bank in India to start operating as a wholly owned, locally incorporated subsidiary. DBS provides an entire range of banking services for large, medium and small enterprises and to individual consumers in India. In 2016, DBS launched India's first, mobile-only bank – digibank, which now has ~1 million savings accounts. DBS was ranked No 1 in India by Forbes in its 2020 list of the World's Best Banks.
Role Description
Senior Associate/AVP - This role will play a key role in the Credit Card Marketing team in driving and executing full funnel marketing for the DBS credit cards business including consumer retention and engagement.
This critical role will entail
• Own and execute acquisition campaigns and all marketing interventions
• Own and execute all content and SEO initiatives
• Play a vital role in brand proposition development process
• Creating engaging brand experiences
• Enabling user growth through performance marketing
• Retaining & engaging existing consumer base
• Driving marketing effectiveness in alignment with the defined business goals.
• Managing the creative agencies and their deliverables
• Being able to drive internal/external creative mandates
We are looking for a motivated self-starter who thrives on working in a fast paced, high growth, rapidly evolving business and can own and execute projects end to end.
Key Responsibilities
• Marketing Strategy and Plan : Develop the annual marketing strategy and activity calendar for the brand basis the defined business objectives. Continuously track the progress of the activity calendar, measure the effectiveness of every activity and report the progress on a regular basis to key stakeholders appropriately.
• Campaign Design and Execution : Work with creative and media agency partners to design and develop marketing campaigns for both online and offline medium. Track the efficiency & effectiveness of the campaigns and report as and when required.
• User Acquisition Strategy and Execution : In collaboration with the media team, define and own the user acquisition strategy and execution plan in alignment with the business objectives leveraging online and offline marketing channels.
• Consumer Engagement and Retention : Own the lifetime journey of the consumer and drive the business objectives by engaging with the consumer leveraging data and personalized consumer experiences
• Marketing alliances and partnerships – build and nurture partnerships with the ecosystem players (other brands, agencies, content creators, startups, etc) to further drive marketing efficiency and effectiveness
💡 Quick Summary
Seeking a career-building opportunity? The AVP | Credit Cards Marketing position is now open for candidates interested in the Bank Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Bank Jobs is a plus.
