Job Description
Business Function
As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realize their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realize their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you
Role Description
Marketing & Communications lead, a key member of the consumer marketing team, will be responsible for building the retail brands and leverage ATL & BTL marketing & communication, both online and offline, to drive the consumer business objectives.
This critical role will entail
• Deep understanding of the consumer
• Defining and owning the brand proposition
• Creating engaging brand experiences
• Owning and delivering on Brand health metrices
• Managing owned platforms – including website and social handles
• Project management & ensuring timely and effective implementation of campaigns
• Market Research and competition tracking
• On ground activation initiatives
This is a manager role and will report into the Brand, Segments and Marketing Communication Lead for the Consumer Banking Group. We are looking for a motivated self-starter who thrives on working in a fast paced, high growth, rapidly evolving business and is keen to build a differentiated brand and business.
Key Responsibilities
• Brand Definition: Work with global/local teams and agency partners to define the brand proposition and track the progress of the brand on key equity parameter on a regular basis through the brand health monitor. Be a custodian of the brand in the market by making sure all ATL marketing campaigns and activities are aligned to the brand proposition and defined guidelines
• Marketing Strategy and Plan: Develop the annual marketing strategy and activity calendar for the brand basis the defined business objectives. Continuously track the progress of the activity calendar, measure the effectiveness of every activity and report the progress on a regular basis to key stakeholders appropriately
• Campaign Design and Execution: Work with creative and media agency partners to design and develop marketing campaigns for both online and offline medium. Track the efficiency & effectiveness of the campaigns and report as and when required
• Marketing alliances and partnerships – build and nurture partnerships with the ecosystem players (other brands, agencies, content creators, startups, etc) to further drive marketing efficiency and effectiveness
• Web and Social media management – Work with the agencies to deliver on website performance and deliver owned media acquisition targets. Manage content and effectiveness. Also manage social media handles and social campaigns
• Media understanding – Ability to oversee and execute media planning & selection for both offline and online channels
• Activations – Execution of creative campaigns & on ground/in branch activations
Experience And Skills
• 12-16 years of hand on experience in brand management and driving business results leveraging both online and offline marketing channels
• In-depth understanding of brand marketing, digital and advertising ecosystem
• Strong ATL / project management and execution experience
• Strong experience working in cross functional teams (local and global) with and ability to influence key stakeholders with data driven and insightful point of view
• Strong data driven marketing skill with experience in uncovering consumer/business insights from qualitative and quantitative internal or external data and translating it into marketing strategy and campaigns. Should be able to collaborate with consumer research and products/sales and distribution teams to analyze brand perception and business results from various marketing campaigns
• Ability to partner with internal media team and media agency to develop effective and efficient media plans
• MBA from a premier institute
Primary Location
India-Maharashtra-Mumbai
Job
Marketing and Communications
Schedule
Regular
Job Type
Full-time
Job Posting
Feb 10, 2026, 5:20:35 AM
As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realize their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realize their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you
Role Description
Marketing & Communications lead, a key member of the consumer marketing team, will be responsible for building the retail brands and leverage ATL & BTL marketing & communication, both online and offline, to drive the consumer business objectives.
This critical role will entail
• Deep understanding of the consumer
• Defining and owning the brand proposition
• Creating engaging brand experiences
• Owning and delivering on Brand health metrices
• Managing owned platforms – including website and social handles
• Project management & ensuring timely and effective implementation of campaigns
• Market Research and competition tracking
• On ground activation initiatives
This is a manager role and will report into the Brand, Segments and Marketing Communication Lead for the Consumer Banking Group. We are looking for a motivated self-starter who thrives on working in a fast paced, high growth, rapidly evolving business and is keen to build a differentiated brand and business.
Key Responsibilities
• Brand Definition: Work with global/local teams and agency partners to define the brand proposition and track the progress of the brand on key equity parameter on a regular basis through the brand health monitor. Be a custodian of the brand in the market by making sure all ATL marketing campaigns and activities are aligned to the brand proposition and defined guidelines
• Marketing Strategy and Plan: Develop the annual marketing strategy and activity calendar for the brand basis the defined business objectives. Continuously track the progress of the activity calendar, measure the effectiveness of every activity and report the progress on a regular basis to key stakeholders appropriately
• Campaign Design and Execution: Work with creative and media agency partners to design and develop marketing campaigns for both online and offline medium. Track the efficiency & effectiveness of the campaigns and report as and when required
• Marketing alliances and partnerships – build and nurture partnerships with the ecosystem players (other brands, agencies, content creators, startups, etc) to further drive marketing efficiency and effectiveness
• Web and Social media management – Work with the agencies to deliver on website performance and deliver owned media acquisition targets. Manage content and effectiveness. Also manage social media handles and social campaigns
• Media understanding – Ability to oversee and execute media planning & selection for both offline and online channels
• Activations – Execution of creative campaigns & on ground/in branch activations
Experience And Skills
• 12-16 years of hand on experience in brand management and driving business results leveraging both online and offline marketing channels
• In-depth understanding of brand marketing, digital and advertising ecosystem
• Strong ATL / project management and execution experience
• Strong experience working in cross functional teams (local and global) with and ability to influence key stakeholders with data driven and insightful point of view
• Strong data driven marketing skill with experience in uncovering consumer/business insights from qualitative and quantitative internal or external data and translating it into marketing strategy and campaigns. Should be able to collaborate with consumer research and products/sales and distribution teams to analyze brand perception and business results from various marketing campaigns
• Ability to partner with internal media team and media agency to develop effective and efficient media plans
• MBA from a premier institute
Primary Location
India-Maharashtra-Mumbai
Job
Marketing and Communications
Schedule
Regular
Job Type
Full-time
Job Posting
Feb 10, 2026, 5:20:35 AM
💡 Quick Summary
Seeking a career-building opportunity? The AVP Marketing position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.