We seek an experienced senior professional in Marketing to oversee our operations and implement the marketing strategy and vision. You will lead a team of enthusiastic marketing professionals and direct our marketing efforts towards greater success. Your primary focus will be generating leads and creating brand awareness in the region.

About FieldAssist

FieldAssist is a top-tier SaaS platform that specializes in optimizing Route-to-Market strategies and enhancing brand relationships within the CPG partner ecosystem. With over1,00,000 sales users representing over 600+ CPG brands across 10+ countries in South East Asia, the Middle East, and Africa, we reach 10,000 distributors and 7.5 million retail outlets across GT and MT every day. Our goal is to equip sales teams, managers, distributors, sales heads, and CXOs with an all-in-one platform, enabling them to make informed decisionsthat drive growth. FieldAssist is a 'Proud Partner to Great Brands,' like Godrej Consumers,Saro Africa, Danone, Tolaram, Haldiram’s, Eureka Forbes, Bisleri, Nilon’s, Borosil, AdaniWilmar, Henkel, Jockey, Emami, Philips, Ching’s and Mamaearth among others.

Key Responsibilities:
• Develop and execute a comprehensive marketing strategy to increase FieldAssist brand awareness, drive growth, and improve customer engagement.
• Drive the development, implementation and distribution of digital marketing campaigns, including SEO, PPC, LinkedIn Ads, social media, email, and content marketing.
• Spearhead the team to build and follow the editorial/social calendar to create best-in-class content marketing assets like podcasts, blogs, newsletters, whitepapers, success stories, eBooks, reports, webinars, infographics, videos and emails.
• Collaborate with subject matter experts, stakeholders to create accurate and engaging content
• Drive the vision of how we communicate simply and effectively across all channels
• Oversee marketing campaigns, ABM, trade shows, exhibitions, events and webinars that generate TOFU leads, and drive pipeline growth.
• Enable sales and business teams with pitch decks and sales enablement collaterals.
• Generate client marketing traction for Upselling/ Cross-selling/ Adoption support through webinars/breakfasts/ email nurture/ product newsletters/ direct mailers/training videos.
• Improve pipeline velocity for MOFU & BOFU leads (C/D/E only) in Funnel through Sales enablement (deck/ research/ ROI calculator/battle cards/reference marketing)
• Set current and long-term goals for internal teams, freelancers and external partners.
• Analyze the performance of content and ensure enhancements in the respective initiatives

Who we're looking for:
• A strong leader with MBA along with at least 3 years of team management experienceand excellent communication skills.
• Proven ability to influence and inspire teams as AVP of Marketing or similar roles.
• Demonstrable experience in developing efficient strategies and low-cost plans for allmarketing aspects (branding, product communication, sales enablement etc.).
• Curious about metrics, analytics and execution processes, then you are a good fit.
• Direct or indirect experience with tools like Zoho, GPT 4, Google Adwords, GoogleAnalytics, LinkedIn, PR Newswire, Podcasting tools, Canva, Adobe Illustrator, SEM Rush,etc.
• Understanding of marketing automation tech stack, including concepts like conversionanalytics funnel, account-based marketing campaigns, inside sales, etc.
• Energetic self-starter who can work independently and lead a team of performers in acompetitive and fast-paced environment.
• Experience working in B2B/ SaaS/ CPG marketing is an added advantage.
• Have a flair for quality, innovation, speed and execution
• Shows high business alignment, understands business challenges, competitive landscapeand implements best practices

Know Your Leaders:

Paramdeep Singh Anand is the CEO of FieldAssist. At 21 years old, he found success as the founder of a manufacturing business, Param Health Foods in 2014. A few years later, Param decided to ride the next growth wave, moving from his entrepreneurial venture in the FMCG business to the technology industry as the CEO of FieldAssist.

Divir Tiwari is the Co-founder and Sales Head at FieldAssist. With an entrepreneurial bent of mind, he co-founded FieldAssist post his graduation. His passion and commitment helped in scaling the organization to a level where we see double-digit growth y-o-y. A technology enthusiast by heart, he loves to interact and understand problems that could be possibly solved with technology.

FieldAssist on the Web:

Website: https://www.fieldassist.com/people-philosophy-culture/

Culture Book: https://www.fieldassist.com/fa-culture-book

CEO's Message: https://www.youtube.com/watch?v=bl_tM5E5hcw

LinkedIn: https://www.linkedin.com/company/fieldassist/
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