Job Description
The B2B Marketing Manager is responsible for leading and contributing to projects that drive revenue growth. The B2B Marketing Manager will be responsible for the development and management of broad-based B2B marketing programs, implementation, and results. This person will manage marketing efforts for brand position and awareness. They will manage lead generation, website development /management and content curation/creation, and sales collateral. This high-impact role will work across functions and, interact with clients, vendors, and senior leaders.
This is an individual contributor hands on role with no supervisory responsibilities.
Responsibilities:
Oversee marketing lead generation
Provide short and long-term market forecasts, reports, and trends to assist business development in the acquisition of B2B clients
Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creative, sales and the broader organization
Perform industry and competitive analysis to inform the sales process and help to position and messaging
Perform ongoing tracking and reporting on B2B marketing initiatives
Develop and execute B2B marketing plans that may include PPC, email campaigns, participation in industry conferences and events, webinars, and website updates
Qualifications
Desired Skills and Experience:
Bachelor’s Degree and 1+ years marketing experience required; a minimum of 1 years of experience directly managing B2B Digital Marketing programs with proven ability to deliver consistently strong measurable results
MBA preferred but not required
Proven track record managing marketing pipeline generation, including managing campaigns from concept to ROI analysis
Google Analytics and Google Ad Word certified (required)
Retail business experience
Excellent communication skills – strong written and oral communication skills
Strong analytical skills; including experience reviewing performance results and making recommendations for future actions
Strong financial and business acumen
Dynamic, motivating, and entrepreneurial-minded with an internal drive to continuously hit goals and deadlines. Proactive mentality with curiosity and desire to learn.
Exceptional organizational and project management skills, ability to manage multiple projects, ability to meet deadlines, and strong attention to detail
Proficient computer skills in MS Office including Word and Excel and PowerPoint.
Experience with Salesforce to nurture, track and report on lead conversions
Must be very comfortable with continuously changing opportunities and priorities
Team player with the ability to work cross-functionally
Email, database, and digital marketing experience
This is an individual contributor hands on role with no supervisory responsibilities.
Responsibilities:
Oversee marketing lead generation
Provide short and long-term market forecasts, reports, and trends to assist business development in the acquisition of B2B clients
Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creative, sales and the broader organization
Perform industry and competitive analysis to inform the sales process and help to position and messaging
Perform ongoing tracking and reporting on B2B marketing initiatives
Develop and execute B2B marketing plans that may include PPC, email campaigns, participation in industry conferences and events, webinars, and website updates
Qualifications
Desired Skills and Experience:
Bachelor’s Degree and 1+ years marketing experience required; a minimum of 1 years of experience directly managing B2B Digital Marketing programs with proven ability to deliver consistently strong measurable results
MBA preferred but not required
Proven track record managing marketing pipeline generation, including managing campaigns from concept to ROI analysis
Google Analytics and Google Ad Word certified (required)
Retail business experience
Excellent communication skills – strong written and oral communication skills
Strong analytical skills; including experience reviewing performance results and making recommendations for future actions
Strong financial and business acumen
Dynamic, motivating, and entrepreneurial-minded with an internal drive to continuously hit goals and deadlines. Proactive mentality with curiosity and desire to learn.
Exceptional organizational and project management skills, ability to manage multiple projects, ability to meet deadlines, and strong attention to detail
Proficient computer skills in MS Office including Word and Excel and PowerPoint.
Experience with Salesforce to nurture, track and report on lead conversions
Must be very comfortable with continuously changing opportunities and priorities
Team player with the ability to work cross-functionally
Email, database, and digital marketing experience
💡 Quick Summary
Seeking a career-building opportunity? The B2B Marketing executive position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Hyderabad offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.