Biotech Marketing Executive

About the Role

We are seeking an experienced Biotech Marketing Executive to join our team at Gossamer Bio. As a key member of our Commercial organization, you will be responsible for driving the launch and growth of our flagship product in two indications.

The ideal candidate will have a strong background in pharmaceutical marketing, with experience in rare disease launches and a proven track record of success in developing and executing effective brand strategies.

Key Responsibilities

Pioneer the HCP brand strategy, market shaping, and launch brand campaign for two blockbuster launches

Build the HCP pre-launch and launch brand strategy to ensure campaign and message effectiveness resonate in the market

Partner with market insights on developing and executing comprehensive integrated insights plan to inform brand strategy and forecast

Drive tactical execution including brand planning and creative efforts, managing agency to ensure on-budget and timely deliverables

Advance a strategic approach to HCP media planning and management, including driving regular test and learn pilots on HCP targeting and placement

Co-lead HCP engagement and omnichannel cross-functional plan to map all HCP touchpoints, operational needs, and strategic optimization

Measure the impact of our initiatives based on ROI and agilely pivot our investments to maximize impact

Requirements

Bachelor's degree, MBA or advanced degree preferred

12+ years of educational/work experience in healthcare/biopharmaceuticals in marketing, consulting, or agency

3+ years of supervisory/management experience

Rare disease launch experience strongly preferred in both small or mid-size organizations

Entrepreneurial spirit and initiative to develop innovative and focused approaches to enable launch through data and technology