Branch Head | MNC Bank

Job Purpose

• Drive overall business of the branch by ensuring exceptional customer service,
proactive sales environment, seamless back-office operations and overall profitable
branch

• Enhance existing relationships with customers and build new relationships to
increase the customer base

• Ensure compliance with all applicable external and internal regulations and
guidelines

Key

Accountabilities

Fulfil all responsibilities in relation to:
 Drive implementation of the overall Bank strategy at branch level (asset and
liability, marketing, sales, operations) in consultation with the Cluster Head
 Develop and implement branch specific marketing & communication strategies to
build DBS brand and to achieve branch targets
 Owner of Branch P&L Cascade the branch scorecard to branch and sales
employees to ensure achievement of targets
 Develop and ensure adherence to the operating budget for the branch in line with
the corporate and regional budget

Job

Duties
 Generate sales through assets, liability and other banking products as well as TPP
o Monitor on a regular basis the actual achievement of sales targets vis-à-vis
plans for the branch; take necessary action to minimize deviations, if any
o Build and manage effective customer relationship with key customers
tagged to him/her; enable superior customer service to them;
Advise them
on making robust investment and financial decisions
o Reduce customer dormancy and customer attrition
o Ensure branch target achievement through effective upselling and cross
selling

 Develop the business prospects in the branch vicinity by scouting for avenues to
expand overall branch book, both assets & liability portfolio qualitatively &
quantitatively
 Ensure effective execution of marketing campaigns and conversion of customer
referrals
 Drive Business growth through prospective high net worth individuals, along with

Relationship managers to maintain positive relationships
 Address customer queries and grievances escalated by the branch personnel in a
timely manner
 Ensure Lead sharing with respective Business like IBG for Assets etc.
 Manage public relations and liaison with local government authorities / RBI/ other
banks for day to day branch operations and reporting
 Support the internal and external audit team in carrying out the periodic branch
audit;
Formulate action plans to address the deviations found in audit
 Provide guidance to branch personnel on effective customer relationship
management, sales, customer service and compliance to ensure achievement of
individual targets.
 Take overall responsibility for identification of training needs and completion of
mandatory certifications for branch personnel
 Drive a performance driven culture in the team by timely monitoring, review of
performance parameters and feedback to the team members

Required Experience
6-8 years in handling Branch of a reputed Bank

Education / Preferred

Qualifications
MBA

Core Competencies
 Excellent interpersonal and communication skills

 Ability to build strong relationships with clients.
 Responsible

 Ability to meet deadlines.
 Knowledge about internal/external regulations.
Technical Competencies
 Good Computer Knowledge
Work Relationship
 Effective communication between self and superior
 Inter-personal skills & team player
 Display of RED Attitude (Reliable, Easy to deal with & Dependable