Branch Manager

RESPONSIBILITIES
SALES AND SERVICE OBJECTIVES
 Maximize sales performance to achieve given revenue targets of the branch and zone through liability products [Current /Savings /Term deposits], wealth management products and asset related products (secured, unsecured)
 Ensure effective Relationship Management by monitoring the movement of the top customers of the branch, devise and implement a customer acquisition and retention programme. Improve product per customer holding.
 Device strategies to counter competition and maximize market share in the Catchment area of the branch, by below the line activities and promotions.
 Provide support for new product launches, and champion new sales initiatives
 Collaborate with Segment to facilitate up- streaming of customers
 Ensure employees are adequately trained on all products/ processes and services facilitating first time resolution. Minimize rejections and customer complaints
 Monitor customer satisfaction survey ratings, net promoter score or any other survey/ feedback ratings taken from customers and ensure continuous improvement if below bench-mark, sustain and better quality service
 Monitor and track transaction volumes and ensure effective transaction migration to alternate channels of banking
 Ensure PFM, teller and service managers' productivity are at optimum levels
 He/She is aware of bank's Mis-selling & Sales Policies and ensure adherence all the times.
OPERATIONS AND COMPLIANCE
 Ensure satisfactory ratings in all internal/external audits conducted at the branch
 Ensure compliance to all Operations health documents like KCD/KRI/OPS manual, process notes and circulars issued from time to time. Perform regular KCS checks mandated
 Ensure timely and accurate submission of all returns both internal and statutory for sales and service
 Ensure accurate and timely processing of all customer instructions as per applicable processes/ circulars
REVENUE AND COST MANAGEMENT
 Lead revenue generation and profitable growth by focusing on:
 Improved deposit mix comprising Current and Savings accounts
 Waiver Tracking and Management
 Non-funds based income
 Ensure costs are managed within budgets
CHANGE MANAGEMENT
 Implement change initiatives in the areas of branch space rationalization/ optimization, transaction migration, systems implementation, process Re-engineering and premises reconfiguration
PEOPLE MANAGEMENT
 Drive and embed a strong performance culture through inspiring, motivating and rigorous performance management discipline. Develop and build talents within branch through optimal resourcing, capacity planning, succession planning and engagements
 Achieve high employee engagement and satisfaction. Retain talent, check attrition
 Identify and address training and development needs of staff on an on-going basis
 Ensure that the Branch is operating at the approved headcount for Priority Banking and Preferred Banking