KRAs:

1. Enhancement of Deposit pool from customers.

2. Establishing standards and delivery of service.

3. Sale of non-deposit products. Cross selling targets progressively.

4. Sale of MF and insurance products.

5. Fee income.

6. Branch administration.

7. Regulatory compliance.

8. Manage productivity, morale of branch personnel.

EXPERIENCE:

1. Large branch: 6-8 years banking experience. Medium branch: 4-6 years banking experience.

2. 3-4 years in branch banking.

3. Atleast 2-3 years as branch manager of a branch (for large branch); atleast 1 year as branch manager (for medium branch)

4. Must have had sales experience, liabilities products preferable.

QUALIFICATIONS / QUALITIES:

1. MBA / CA/ CAIIB

2. Should have sales orientation

3. Leadership skills. (Though more tactical than strategic).

4. Thinker : Doer = 40:60

AGE:

1. 28 – 35 years

THE ROLE (bold):

REVENUE GENERATION, CUSTOMER ACQUISITION, CUSTOMER RETENTION, COST EFFICIENCY THROUGH PROCESS