Job Description
Overall Goal
Responsible for meeting the branch targets set and that all guidelines and regulatory requirements are followed.
Ensuring that customers get world-class services and their needs are understood and met through financial products that the Bank has to offer.
Responsible for managing, training and motivating staff.
Responsible to represent HDFC bank whenever required
Business Achievement And Development
• Ensure proper scoping is done and target/niche customers identified with ACTIVE collaboration from concerned Product/Sales Support Teams
• Ensure that the targets on liability accounts, through the channel (Branch and direct sales), are met under all parameters specified :
• Attain SB nos and values- meet number and value targets
• Attain CA nos and values in the area- meet number and value targets
• Cross sell FDs to the customers of the Bank and achieve number and value targets
• There is higher penetration of FD on individual customers of the branch
• Salary accounts and NR accounts targets are also met
• Ensure quality of sourcing is maintained and depletion rates are controlled.
• Ensure that Salary credits reach or exceed the expect Salary Credit targets
• Ensure that all managed portfolios (Preferred/Classic/Imperia, etc) are effectively managed through PB- s, RM- s, Imperia RM, IRM, Investment Advisors etc. and that set targets on each of the portfolios is reached.
• Also, BM has to ensure seamless servicing of PBG & BBG raced HNW customers in coordination with the respective PBG/BBG RM & Supervisors.
• Staff is made aware of the targets on the portfolio (Preferred/Classic/Imperia, etc), which includes Customer To Group Ratio and Income Generating Product Holding.
• Ensure that the High Networth individuals are persuaded to avail the private banking products and services (advisory, etc)
• Ensure that following customer and business reports are generated, reviewed and commitments met :
• CRA
• MARS
• CCM Updated
• Ensure cross sell of De-Mat and HSL product and services.
• Ensure that there is cross sell to the customer on asset products as offered by the Bank.
• Ensure that the customers get credit cards and start using the same for all their transactions- credit card activation push.
• Ensure that cross sell targets on Third Party Products is met for the branch
• Ensure Staff are trained on product knowledge and requisite certifications
• Review Daily Sales Report of the staff and provide guidance on ways to improve on the same
• Penetration of Saving Accounts on non liability customers and that staff call on the marketing analytics list and take appropriate action
• Managing and monitoring performance of all the sales resources :
• Productivity of Liability and Non Liability sales staff
• Attrition control of customers :
• Includes persuading the customer to continue and if required renew FD- s
• Monitor large amount movements/account closure from the deposit accounts and ensure that customer does not attrite
• Ensure that the marketing analytics list on possible attrite is called and retained :
• Ensure that there is no revenue leakage
• Ensure that the Branch reaches its contribution targets :
• By foc
• By achieving NII, cross-sell, fee and commission and other income
• Ensure that the Branch achieves its assets target.
• Periodic meeting and review with Sales Managers on the branch performance
Customer Services
• Ensure quality sourcing of accounts by all sales staff.
• Responsible for ensuring that customers get disbursals of amount against the loan as per the new initiatives in
• Financial Inclusion that they have availed of, within TAT
• Ensure that branch offers highest quality of service to the customer and meets expected Service Quality standard
• Ensure that high volume and low value customers are managed effectively :
• Migrated to DBCs & ensure welcome desk staff migrates maximum number of customers to Direct banking channels.
• Ensure cross sell done as per process
• Ensure that the lobby is not crowded and time norms set by the bank are met for prompt delivery of services over the counter
• Ensure that branch has good upkeep :
• Lobby Management
• Cleanliness of the Branch, Housekeeping
• Merchandising
Responsible for meeting the branch targets set and that all guidelines and regulatory requirements are followed.
Ensuring that customers get world-class services and their needs are understood and met through financial products that the Bank has to offer.
Responsible for managing, training and motivating staff.
Responsible to represent HDFC bank whenever required
Business Achievement And Development
• Ensure proper scoping is done and target/niche customers identified with ACTIVE collaboration from concerned Product/Sales Support Teams
• Ensure that the targets on liability accounts, through the channel (Branch and direct sales), are met under all parameters specified :
• Attain SB nos and values- meet number and value targets
• Attain CA nos and values in the area- meet number and value targets
• Cross sell FDs to the customers of the Bank and achieve number and value targets
• There is higher penetration of FD on individual customers of the branch
• Salary accounts and NR accounts targets are also met
• Ensure quality of sourcing is maintained and depletion rates are controlled.
• Ensure that Salary credits reach or exceed the expect Salary Credit targets
• Ensure that all managed portfolios (Preferred/Classic/Imperia, etc) are effectively managed through PB- s, RM- s, Imperia RM, IRM, Investment Advisors etc. and that set targets on each of the portfolios is reached.
• Also, BM has to ensure seamless servicing of PBG & BBG raced HNW customers in coordination with the respective PBG/BBG RM & Supervisors.
• Staff is made aware of the targets on the portfolio (Preferred/Classic/Imperia, etc), which includes Customer To Group Ratio and Income Generating Product Holding.
• Ensure that the High Networth individuals are persuaded to avail the private banking products and services (advisory, etc)
• Ensure that following customer and business reports are generated, reviewed and commitments met :
• CRA
• MARS
• CCM Updated
• Ensure cross sell of De-Mat and HSL product and services.
• Ensure that there is cross sell to the customer on asset products as offered by the Bank.
• Ensure that the customers get credit cards and start using the same for all their transactions- credit card activation push.
• Ensure that cross sell targets on Third Party Products is met for the branch
• Ensure Staff are trained on product knowledge and requisite certifications
• Review Daily Sales Report of the staff and provide guidance on ways to improve on the same
• Penetration of Saving Accounts on non liability customers and that staff call on the marketing analytics list and take appropriate action
• Managing and monitoring performance of all the sales resources :
• Productivity of Liability and Non Liability sales staff
• Attrition control of customers :
• Includes persuading the customer to continue and if required renew FD- s
• Monitor large amount movements/account closure from the deposit accounts and ensure that customer does not attrite
• Ensure that the marketing analytics list on possible attrite is called and retained :
• Ensure that there is no revenue leakage
• Ensure that the Branch reaches its contribution targets :
• By foc
• By achieving NII, cross-sell, fee and commission and other income
• Ensure that the Branch achieves its assets target.
• Periodic meeting and review with Sales Managers on the branch performance
Customer Services
• Ensure quality sourcing of accounts by all sales staff.
• Responsible for ensuring that customers get disbursals of amount against the loan as per the new initiatives in
• Financial Inclusion that they have availed of, within TAT
• Ensure that branch offers highest quality of service to the customer and meets expected Service Quality standard
• Ensure that high volume and low value customers are managed effectively :
• Migrated to DBCs & ensure welcome desk staff migrates maximum number of customers to Direct banking channels.
• Ensure cross sell done as per process
• Ensure that the lobby is not crowded and time norms set by the bank are met for prompt delivery of services over the counter
• Ensure that branch has good upkeep :
• Lobby Management
• Cleanliness of the Branch, Housekeeping
• Merchandising
💡 Quick Summary
Seeking a career-building opportunity? The Branch Manager|Rajasthan position is now open for candidates interested in the Bank Jobs sector. This role in Jaipur offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Bank Jobs is a plus.