Job Description
Business Unit (PA) : RBB
Team : Retail Branch Banking
Reports to (job) : Branch Head
Job Purpose
• To facilitate acquisition of new current account customers in the branch
• Ensure Activation and value build-up in newly acquired current account customer portfolio / value enhancement from portfolio of customers assigned.
• Higher customer wallet share of float and focus on cross-sell of business need products & personal banking and investment products to portfolio customers.
Job Responsibilities(JR)
Actionable
Acquisition and Value Build Up
• Achievement of new acquisition value and number plan for retail current accounts for the branch. (responsibility on new acquisition plans/product mix etc. will be basis the acquisition model )
• Ensure overall value enhancement from the portfolio of customers handled.
Portfolio Management
• Responsible for monitoring the portfolio health of portfolio retail current accounts in the branch, with respect to on-boarding, activation, value build-up & AQB maintenance
• Understanding the customer business and prepare customer profile
• Maintain continuous customer engagement through customer visits / contacts and proactive resolution of customer issues / queries.
• Proactively monitoring balances and controlling attrition.
Product and Market Penetration
• Focusing on ‘Profile-based selling’ approach, for cross - sell of value added products/services
• acquisition of new to bank liability customer– through referral of portfolio customers.- Market Penetration
• Support catchment profiling for the branch for CA potential with the help of branch / sales team
• Regular conduct activities in catchment area for lead generation for current accounts , have joint activities with other Asset departments for lead generation.
• Monitoring of sourcing of current account by Sales Team or Sales officer linked to the branch
• Increase SB , FD , RD , digital etc penetration to current accounts
Customer Engagement
• Action on central triggers / initiatives on value build up, cross sell and portfolio monitoring as per Branch Sales Process
Product Customisation
• Work in close consultation with the central product team to modify the product features / parameters to ensure right product fitment for portfolio customers (Product Customization).
• Provide regular inputs to the product team on competition benchmarking, opportunities and segmentation, product features and quality of portfolio acquired.
• Customise current accounts to suit the requirement of the client and offer proper payment / collection solutions
Operations
• Ensure forms are filled properly and processes within TAT
Team : Retail Branch Banking
Reports to (job) : Branch Head
Job Purpose
• To facilitate acquisition of new current account customers in the branch
• Ensure Activation and value build-up in newly acquired current account customer portfolio / value enhancement from portfolio of customers assigned.
• Higher customer wallet share of float and focus on cross-sell of business need products & personal banking and investment products to portfolio customers.
Job Responsibilities(JR)
Actionable
Acquisition and Value Build Up
• Achievement of new acquisition value and number plan for retail current accounts for the branch. (responsibility on new acquisition plans/product mix etc. will be basis the acquisition model )
• Ensure overall value enhancement from the portfolio of customers handled.
Portfolio Management
• Responsible for monitoring the portfolio health of portfolio retail current accounts in the branch, with respect to on-boarding, activation, value build-up & AQB maintenance
• Understanding the customer business and prepare customer profile
• Maintain continuous customer engagement through customer visits / contacts and proactive resolution of customer issues / queries.
• Proactively monitoring balances and controlling attrition.
Product and Market Penetration
• Focusing on ‘Profile-based selling’ approach, for cross - sell of value added products/services
• acquisition of new to bank liability customer– through referral of portfolio customers.- Market Penetration
• Support catchment profiling for the branch for CA potential with the help of branch / sales team
• Regular conduct activities in catchment area for lead generation for current accounts , have joint activities with other Asset departments for lead generation.
• Monitoring of sourcing of current account by Sales Team or Sales officer linked to the branch
• Increase SB , FD , RD , digital etc penetration to current accounts
Customer Engagement
• Action on central triggers / initiatives on value build up, cross sell and portfolio monitoring as per Branch Sales Process
Product Customisation
• Work in close consultation with the central product team to modify the product features / parameters to ensure right product fitment for portfolio customers (Product Customization).
• Provide regular inputs to the product team on competition benchmarking, opportunities and segmentation, product features and quality of portfolio acquired.
• Customise current accounts to suit the requirement of the client and offer proper payment / collection solutions
Operations
• Ensure forms are filled properly and processes within TAT
💡 Quick Summary
Seeking a career-building opportunity? The Branch Sales Manager | Retail Branch Banking Looper Development Services position is now open for candidates interested in the Bank Jobs sector. This role in Delhi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Bank Jobs is a plus.
