Brand and Marketing Lead

Lead the marketing and branding initiative for the bank along with performance marketing, digital marketing, social media marketing Functional Responsibilities : Acquisition: Strategic thinking, stakeholder agency management and ensuring seamless execution. Alliance partnerships -campaigns, strategic positioning based on insights and building new categories. Brand building through Digital, ATL, BTL and social. Ensuring large scale engagement is done with customers through the social media channels. New initiatives and innovations. Managing budgets stakeholders, agency reviews and ensuring governance and audit compliance. Increase brand awareness and acquisition in digital marketing by designing, building and executing brand campaigns across social, display and other channels. Supervise the execution, monitoring and measurement of marketing campaigns and their success, and also maintain regular measurement of the ROI of campaigns. Accountable for digital sales and revenue targets across Retail Wealth, Insurance, Personal loans and commercialization of Global Money/outward remittances/Fx on digital. Competencies required for role : 8+ yrs of Marketing experience in B2C consumer facing product. Prior track record of scaling growth / customer acquisition. This role requires a deep understanding of consumer behavior, ability to do user research to create compelling consumer narratives. Strong verbal, written, and presentation skills. Numbers driven mindset - get behind the numbers to understand what they mean Hands-on approach and a willingness to roll-up one's sleeves and get the job done. Ability to work independently and drive product with minimal direction. This job is provided by Shine.com