Job Description
Type: Full-time
Salary: C$45,000 – C$60,000
The Set Up
We’re a high-growth startup operating out of a focused home-office in the GTA. No corporate fluff—just two founders and high-speed internet. We’re looking for a "builder" who cares about content quality over office lobbies. If you want to be part of a scrappy, roll-up-your-sleeves team obsessed with building a massive brand, you’ll fit right in. We need a creative force with "Main Character Energy" who wants to be our first creative hire.
The Mission: Stop the Scroll & Break the Algorithm
We’re currently building this from our home-office and shooting with whatever it takes but our vision is massive. We need someone with Main Character Energy who can walk into this scrappy environment and make it look like a million bucks. Your job is to take our products and turn them into stories that feel like a FaceTime from a friend, not an ad. If you’re ambitious enough to hit the streets for viral interviews and do whatever it takes to get the best shot, let’s build this together.
The Role
The Face & Voice: You’ll be on camera daily with "Main Character Energy," shooting everything from solo selfie-style UGC to bold street interviews and travel shoots. You aren't afraid to talk to a lens, or a stranger.
The Idea Machine: You’ll develop a high volume of hooks, concepts, and short-form strategies every single week. We don't micromanage; we expect you to hunt trends and bring us fresh ideas.
Production & Design: You’ll handle end-to-end creation using Canva and CapCut to ensure every asset is polished and on-brand.
Channel Ownership: You own the calendar. This includes writing captions, scheduling posts, and actively engaging with our community in the comments to drive performance.
Growth & Outreach: You’ll manage outreach to influencers, freelance talent and potential brand partnerships via email and phone as required.
Talent Scouting & Coordination: You’ll help us stay organized by scouting and screening future creative talent and freelancers, and coordinating shoots to keep our creative engine moving.
Founder Collaboration & Agility: You’ll work directly with the founders and other team members to shape the brand’s "vibe." In our tiny team, roles aren’t rigid. This isn't a "that's not my job" environment. We all do what’s needed to scale.
What We’re Looking For
2+ Years of Proven Instincts: You have a track record of creating high-performing TikTok/Reels content, growing accounts, and managing a tight content calendar. You don't just post; you understand why things go viral.
The "Main Character" & Boldness: You are naturally camera-confident and comfortable talking to an audience. More importantly, you have a "whatever it takes" attitude—whether that means traveling for a shoot or stopping strangers on the street for interviews.
Native North American Context: Our audience is in North America. You must intuitively understand the humor, the memes, and the pacing that make people there stop scrolling and engage.
Social Media Obsessed: You live and breathe TikTok and Reels. You have stronger platform instincts than the average brand owner.
Self-Driven: If you wait for a "to-do" list every morning, this isn't the right fit. You should be hunting trends and bringing us ideas. We’re looking for someone who is happy to wear a few hats and do what it takes to help the brand scale.
Discretion: This is a founder-led home-office. We require someone who is reliable and is deeply respectful of the environment.
Nice to Have
E-comm & UGC Roots: Experience with product-led, lifestyle, or e-commerce brands.
A Creative Eye: Good instincts for spotting new creative talent and knowing what makes a portfolio stand out.
Coordination Experience: Previous work managing outreach for partnerships/collaborations or coordinating with freelancers and shoot talent.
How to Apply
Standard resumes will be ignored. Please provide links to your TikTok, Instagram, and Facebook profiles and/or a professional portfolio of your recent work. We want to see your on-camera style and creativity.
Specific brand details will be shared exclusively with shortlisted candidates.
Pay: $45,000.00-$60,000.00 per year
Application question(s):
Please upload your portfolio or a document containing links to your best work.
Experience:
Content creation: 2 years (required)
Work Location: In person
💡 Quick Summary
Seeking a career-building opportunity? The Brand Content Creator & Creative Lead (On-Camera) position is now open for candidates interested in the Video Editor Jobs sector. This role in Toronto offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Video Editor Jobs is a plus.