Job Description
Job Title: Asst. Brand Marketing Manager Location: Great Lakes Institute of Management, Chennai (ECR Campus) Work Mode: On-site, 5-day work week Department: Brand Marketing & Communications
About the Role We are looking for a creative and detail-oriented Assistant Brand Marketing Manager to join our Brand & Communications team at Great Lakes Institute of Management, Chennai. The role requires a strong sense of storytelling, strategic thinking, and the ability to translate institutional goals into impactful content across platforms. You will collaborate closely with internal teams, agencies, faculty, and alumni to build a distinctive voice for the brand and its flagship programs.
Key Responsibilities
Branding & Communication
Support the development and execution of brand campaigns that strengthen Great Lakes’ positioning and visibility.
Create high-quality, engaging content for digital channels — social media, website, emailers, videos, and internal communication.
Collaborate with faculty, alumni, and corporate partners to craft thought leadership stories and institutional narratives.
Ensure brand consistency and tone of voice across all marketing touchpoints. Content & Strategy
Work with the Brand team to conceptualize and plan monthly content calendars and thematic campaigns.
Research trends in management education and audience behavior to guide messaging and creative direction.
Support storytelling initiatives around research, events, rankings, alumni success, and institutional impact.
Contribute ideas for digital storytelling formats — short videos, reels, blogs, interviews, and campaigns. Program Marketing Content
Assist in program-specific marketing for select offerings (e. G., Fellow Program in Management, Executive Education, or PG programs).
Create content tailored to each program’s audience — prospective students, professionals, or corporate partners. Stakeholder & Agency Management
Liaise with creative and digital agencies for campaign briefs, content production, and deliverable timelines.
Partner with internal teams — design, admissions, academics, alumni relations — to ensure alignment and timely execution.
Track ongoing campaigns and maintain reports on engagement and content performance.
Minimum Requirements
2–3 years of experience in brand communication, content marketing, or digital strategy.
Proven ability to write and edit compelling content across formats and audiences.
Experience coordinating with creative or digital agencies for content or campaigns.
Strong organizational skills with the ability to manage multiple projects simultaneously.
Working knowledge of social media, website CMS, and email marketing tools. Desirable Requirements
Prior experience in education, edtech, or corporate communication.
Understanding of long-cycle program marketing or thought leadership content.
Basic knowledge of analytics or campaign tracking for content performance.
What We Offer
An opportunity to contribute to the brand narrative of one of India’s leading business schools.
A creative, collaborative environment with exposure to senior leadership and diverse projects.
Ownership to experiment, ideate, and see your work directly shape perception and engagement. *Transport is provided to and from our campus on a daily basis. Pick up and drop points are across major areas in Chennai city.
About the Role We are looking for a creative and detail-oriented Assistant Brand Marketing Manager to join our Brand & Communications team at Great Lakes Institute of Management, Chennai. The role requires a strong sense of storytelling, strategic thinking, and the ability to translate institutional goals into impactful content across platforms. You will collaborate closely with internal teams, agencies, faculty, and alumni to build a distinctive voice for the brand and its flagship programs.
Key Responsibilities
Branding & Communication
Support the development and execution of brand campaigns that strengthen Great Lakes’ positioning and visibility.
Create high-quality, engaging content for digital channels — social media, website, emailers, videos, and internal communication.
Collaborate with faculty, alumni, and corporate partners to craft thought leadership stories and institutional narratives.
Ensure brand consistency and tone of voice across all marketing touchpoints. Content & Strategy
Work with the Brand team to conceptualize and plan monthly content calendars and thematic campaigns.
Research trends in management education and audience behavior to guide messaging and creative direction.
Support storytelling initiatives around research, events, rankings, alumni success, and institutional impact.
Contribute ideas for digital storytelling formats — short videos, reels, blogs, interviews, and campaigns. Program Marketing Content
Assist in program-specific marketing for select offerings (e. G., Fellow Program in Management, Executive Education, or PG programs).
Create content tailored to each program’s audience — prospective students, professionals, or corporate partners. Stakeholder & Agency Management
Liaise with creative and digital agencies for campaign briefs, content production, and deliverable timelines.
Partner with internal teams — design, admissions, academics, alumni relations — to ensure alignment and timely execution.
Track ongoing campaigns and maintain reports on engagement and content performance.
Minimum Requirements
2–3 years of experience in brand communication, content marketing, or digital strategy.
Proven ability to write and edit compelling content across formats and audiences.
Experience coordinating with creative or digital agencies for content or campaigns.
Strong organizational skills with the ability to manage multiple projects simultaneously.
Working knowledge of social media, website CMS, and email marketing tools. Desirable Requirements
Prior experience in education, edtech, or corporate communication.
Understanding of long-cycle program marketing or thought leadership content.
Basic knowledge of analytics or campaign tracking for content performance.
What We Offer
An opportunity to contribute to the brand narrative of one of India’s leading business schools.
A creative, collaborative environment with exposure to senior leadership and diverse projects.
Ownership to experiment, ideate, and see your work directly shape perception and engagement. *Transport is provided to and from our campus on a daily basis. Pick up and drop points are across major areas in Chennai city.
💡 Quick Summary
Seeking a career-building opportunity? The Brand & content marketing specialist position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Chennai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
