Brand Copywriter

Working across the Bamford Collection, this role will be integral in bringing the rich, authentic stories we have across our brands to life. Differentiating and elevating the Bamford Collection from its competitors, you will assist the rest of the marketing team in engaging and growing our audience through your writing – conveying the aspirational qualities of our brands.

In this role you will be required to demonstrate fluent and creative writing skills and the ability to comfortably adopt any given tone of voice. Your focus will be on developing brand copy that will inform and engage our audiences for each of our brands, distributed primarily on owned channels as well as supporting on external content, through partnerships, collaborations, events and awards. You will have a knowledge of digital marketing methods with a focus on content and SEO, along with excellent project management skills.

Responsibilities
• Content creation: write high-quality and engaging content across different formats. Ensure content delivers on its objectives and is aligned to each brand’s TOV and messaging. Your exceptional written content will help communicate our brand stories to new and existing audiences and will include crafting copy for seasonal campaigns and product launches, as well as taglines and annual marketing moments, such as Easter and Christmas.
• Website: support our ecommerce teams with compelling copy for landing page and product descriptions that will help persuade a customer to take the desired action online.
• Digital marketing copy: from social captions, CRM and referral programmes, to paid social and search - you will understand each of our channels and their content requirements, supplying copy that engages, cuts through and is platform-first.
• Packaging: writing and proofreading packaging copy for all new launches, including clothing tags and care labels.
• Editorial: work with our internal experts as well as external contributors to create editorial content, from wellness tips to interviews with suppliers, to support each brand with its content calendar.
• Support with written copy for printed collateral, such as brochures and lookbooks, POS, VM signage and in-store taglines, events (both internal and external) and partnerships, along with signage.
• Work with our PR team on press releases: come up with engaging angles and convey key information in a compelling way that will help us secure coverage in top media titles for key launches and campaigns.
• Interpret creative briefs to develop and draft the copy that best delivers a concept.
• Brand consistency: maintain consistency across all content channels and ensure that messaging and tone align with brand guidelines. Enforce and develop our tone of voice guidelines to uphold each brand’s individual voice and values.
• A passion for content and a sustainable way of life: continue to be inspired to ensure we understand the latest industry trends, content marketing best practices and emerging technologies to continually bring innovative ideas