Job Description
Established and Iconic Australian brand
Generous product allowance & employee discounts
Opportunity to join us at an exciting time of growth and transformation
Position Summary
The Brand Design Lead is the custodian of R.M.Williams’ graphic visual identity across all touchpoints. From campaigns and OOH, to digital channels, retail communication and packaging, you will define, protect and evolve the brand’s visual DNA.
A hands‑on designer with strong conceptual thinking, you’ll balance craft, creativity and executional excellence. You will lead two Brand Designers, collaborate deeply with creative, marketing and digital teams, and bring cohesive, premium design to every customer experience.
This role is perfect for a detail‑obsessed designer with leadership capability and a genuine passion for brand systems, typography, composition and storytelling.
Key Responsibilities
Visual Identity & Brand Expression
Own and evolve the brand’s graphic visual language across print, digital and spatial design.
Define and maintain brand design systems, templates and guidelines.
Develop seasonal layout, typography and imagery frameworks that support campaigns and storytelling.
Partner with the Head of Creative to translate brand positioning into compelling visual narratives.
Work closely with Customer Insights and Social teams to create digital‑first assets for paid and organic content.
Campaign Design & Execution
Lead design development for seasonal and hero campaigns from ideation to rollout.
Oversee creation of OOH artwork, lookbooks, digital ads, and press materials.
Ensure design, storytelling and execution are aligned across channels in partnership with the Content Producer.
Team Leadership & Collaboration
Lead and mentor two Brand Designers, providing guidance across layout, craft and creative decision‑making.
Partner with the Brand Environment Lead to translate campaign visuals into retail spaces.
Collaborate with Social + Motion Creative to ensure consistency across motion and social content.
Work cross‑functionally with Marketing, E‑Commerce and Retail to align creative outputs with brand and commercial objectives.
Use insights across brand, customer behaviour and digital performance to optimise creative assets
Quality Control & Delivery
Oversee all design output, ensuring excellence in craft and adherence to brand standards.
Manage timelines, file setup and final artwork delivery across print and digital.
Maintain organised, scalable design systems and archives for future use.
Experience / Technical Requirements
Skills & Experience
6+ years’ experience in brand or campaign design within fashion, lifestyle or creative agencies.
Expert skills in Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Figma.
Experience in art direction and production across campaigns, lookbooks and OOH.
Familiarity with motion or digital asset production workflows is a plus.
Who You Are
A highly skilled designer with a refined understanding of typography, composition, image direction and animation.
Confident navigating conceptual thinking and hands‑on execution.
Skilled across campaign, print, packaging and digital design.
A natural leader who brings clarity, structure and inspiration to a design team.
A collaborative communicator with the ability to work across creative, digital and commercial functions.
Detail‑focused, brand‑led and motivated by design excellence.
What we offer
At R.M.Williams, you’ll help define and evolve the visual identity of an iconic Australian brand with a rich heritage and bold creative future. You’ll work in a collaborative environment where design craft, storytelling and innovation are deeply valued.
Shape the next chapter of R.M.Williams, and leave a mark on a brand built to last.
Be part of an established and iconic Australian brand with long term career development opportunities
Generous product allowance
40% employee discount
Annual bonus scheme
Flexible working arrangements
Paid parental leave
Paid volunteer leave
Exclusive private health partnership
About R.M.Williams
Since 1932, R.M.Williams has answered a call for hardwearing, timeless products that can hold up against the harsh conditions of the Australian outback - and look good whilst doing it. Our bestselling leather boots and belts are still crafted by hand in Adelaide, South Australia, alongside an ever-growing range of apparel, accessories and lifestyle products. At the heart of everything we do is a simple promise of loyalty and endurance; a commitment that our products will accompany their wearer on all of life’s great journeys. Reginald Murray ‘RM’ Williams always said, ‘it’s the people who make a company’ and we stand by that statement today, with a global network of teams that feels like family. A culture of growth, development and team spirit is central to our success.
R.M.Williams appreciates the importance and value of a diverse workforce and is committed to the principle of equal opportunity for all employees and to provide employees with a work environment free of discrimination and harassment. All employment decisions at R.M.Williams are based on business needs, job requirements and individual qualifications, without regard to race, colour, religion or belief, sex, gender identity, national origin or family or parental status. R.M.Williams will not tolerate discrimination or harassment based on any of these characteristics.
If you feel you are suited to this role and want to be part of an iconic Australian Company, please apply below with your resume attached.
Generous product allowance & employee discounts
Opportunity to join us at an exciting time of growth and transformation
Position Summary
The Brand Design Lead is the custodian of R.M.Williams’ graphic visual identity across all touchpoints. From campaigns and OOH, to digital channels, retail communication and packaging, you will define, protect and evolve the brand’s visual DNA.
A hands‑on designer with strong conceptual thinking, you’ll balance craft, creativity and executional excellence. You will lead two Brand Designers, collaborate deeply with creative, marketing and digital teams, and bring cohesive, premium design to every customer experience.
This role is perfect for a detail‑obsessed designer with leadership capability and a genuine passion for brand systems, typography, composition and storytelling.
Key Responsibilities
Visual Identity & Brand Expression
Own and evolve the brand’s graphic visual language across print, digital and spatial design.
Define and maintain brand design systems, templates and guidelines.
Develop seasonal layout, typography and imagery frameworks that support campaigns and storytelling.
Partner with the Head of Creative to translate brand positioning into compelling visual narratives.
Work closely with Customer Insights and Social teams to create digital‑first assets for paid and organic content.
Campaign Design & Execution
Lead design development for seasonal and hero campaigns from ideation to rollout.
Oversee creation of OOH artwork, lookbooks, digital ads, and press materials.
Ensure design, storytelling and execution are aligned across channels in partnership with the Content Producer.
Team Leadership & Collaboration
Lead and mentor two Brand Designers, providing guidance across layout, craft and creative decision‑making.
Partner with the Brand Environment Lead to translate campaign visuals into retail spaces.
Collaborate with Social + Motion Creative to ensure consistency across motion and social content.
Work cross‑functionally with Marketing, E‑Commerce and Retail to align creative outputs with brand and commercial objectives.
Use insights across brand, customer behaviour and digital performance to optimise creative assets
Quality Control & Delivery
Oversee all design output, ensuring excellence in craft and adherence to brand standards.
Manage timelines, file setup and final artwork delivery across print and digital.
Maintain organised, scalable design systems and archives for future use.
Experience / Technical Requirements
Skills & Experience
6+ years’ experience in brand or campaign design within fashion, lifestyle or creative agencies.
Expert skills in Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Figma.
Experience in art direction and production across campaigns, lookbooks and OOH.
Familiarity with motion or digital asset production workflows is a plus.
Who You Are
A highly skilled designer with a refined understanding of typography, composition, image direction and animation.
Confident navigating conceptual thinking and hands‑on execution.
Skilled across campaign, print, packaging and digital design.
A natural leader who brings clarity, structure and inspiration to a design team.
A collaborative communicator with the ability to work across creative, digital and commercial functions.
Detail‑focused, brand‑led and motivated by design excellence.
What we offer
At R.M.Williams, you’ll help define and evolve the visual identity of an iconic Australian brand with a rich heritage and bold creative future. You’ll work in a collaborative environment where design craft, storytelling and innovation are deeply valued.
Shape the next chapter of R.M.Williams, and leave a mark on a brand built to last.
Be part of an established and iconic Australian brand with long term career development opportunities
Generous product allowance
40% employee discount
Annual bonus scheme
Flexible working arrangements
Paid parental leave
Paid volunteer leave
Exclusive private health partnership
About R.M.Williams
Since 1932, R.M.Williams has answered a call for hardwearing, timeless products that can hold up against the harsh conditions of the Australian outback - and look good whilst doing it. Our bestselling leather boots and belts are still crafted by hand in Adelaide, South Australia, alongside an ever-growing range of apparel, accessories and lifestyle products. At the heart of everything we do is a simple promise of loyalty and endurance; a commitment that our products will accompany their wearer on all of life’s great journeys. Reginald Murray ‘RM’ Williams always said, ‘it’s the people who make a company’ and we stand by that statement today, with a global network of teams that feels like family. A culture of growth, development and team spirit is central to our success.
R.M.Williams appreciates the importance and value of a diverse workforce and is committed to the principle of equal opportunity for all employees and to provide employees with a work environment free of discrimination and harassment. All employment decisions at R.M.Williams are based on business needs, job requirements and individual qualifications, without regard to race, colour, religion or belief, sex, gender identity, national origin or family or parental status. R.M.Williams will not tolerate discrimination or harassment based on any of these characteristics.
If you feel you are suited to this role and want to be part of an iconic Australian Company, please apply below with your resume attached.
💡 Quick Summary
Seeking a career-building opportunity? The Brand Design Lead position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Sydney offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
