Brand Executive

Brand Marketing Executive:

A role that drives profit and promote products and services through

coordinated marketing campaigns is instrumental in execution of the over marketing strategies at

various growth stages.

Broad Job Description

• Planning and implementing effective marketing communication campaigns.

• Be part of and implement marketing strategies at various growth stages of the organization

• Organize and oversee advertising/communication campaigns (offline, social media website, TV,

print, Outdoor etc)

etc.), exhibitions and promotional events

• Conduct market research and analysis to evaluate trends, brand awareness and

competition ventures

• Initiate and control surveys to assess customer requirements and dedication

• Maintain relationships with media vendors, ATL and BTL agencies & publishers to ensure

collaboration in promotional activities

• Monitor progress of campaigns using various metrics and submit reports of performance

• Collaborate with managers in preparing budgets and monitoring expenses

• Writing and producing all marketing & branding collateral, including brochures, letters, emails and

websites.

• Understanding the product and customer profile and write thorough specs for each.

• Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting

where variances occur.

• Producing an accurate summary of total spend at the end of a marketing & branding campaign.

• Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.

• Assisting in the production of ongoing competitor analysis and reporting, with reference to pricing,

presentation and promotion.

• Responsible for ensuring effective Marketing & Branding campaigns that enhance the image of the

Company and its services

• Design and conduct Corporate branding communication, collateral content and advertisements

using the most cost-effective platform/channels and submit monthly reports on all advertisements

together with attendant costs

to Management

• Undertake market / customer requirements surveys and generate monthly reports on status

• Liaise and work closely with cross team functions in determining the all upcoming & ongoing

product/ service rollouts.

• Ensure increased business goals turnover in line with the corporate strategy

• Responsible for generating and submitting monthly reports on the new business opportunities and

implementation progress

• Responsible for ensuring that branding and marketing initiatives operate within budget and

generate quarterly reports on the same to Management

• Generate detailed data on market segmentation, competitor analysis on pricing and promotion

initiatives to enhance customer loyalty.

• Responsible for ensuring Effective implementation of all marketing and branding projects on need

basis

• Provide acceptable suggestions towards decision making as and when necessary/ required to do

so

• Ensure that our online and offline presence is fresh, has relevant content and tops in brand recall

and SEO respectively.

• Generation of monthly reports on the implementation of PR and Communication activities from the

Strategy

Qualifications

• At least 2 years’ relevant experience Branding and/or Marketing,

• • A Bachelor’s degree in Marketing, Business Administration or relevant discipline.

• Proficient knowledge of current Marketing practises.

• Good understanding of market research techniques, data analysis and statistics methods

• Thorough knowledge of strategic planning principles and marketing best practices

• Proficient in MS Office

• Familiarity with social media and web analytics

• Excellent communication and people skills

• Strong organizational and time-management abilities

• Creativity and commercial awareness