Brand Executive

We're on a mission to make India drink real coffee. Our digital-first brand has grown rapidly in the last 18 months, with 2L+ coffee drinkers across the country, presence in ~2000 retail stores, and marquee investors and mentors like DSG Consumer Partners & Rukam Capital. This role is based out of our New Delhi office.

About The Role

Sleepy Owl is looking for a candidate who will be a part of the Brand marketing team and be a long-term asset to the organization. It offers the opportunity to grow alongside the organization. This candidate will assist in executing an integrated marketing and operations plan to Drive Brand Awareness, Perception, and Loyalty.

This will be an individual contributor role with an exciting opportunity to contribute to building one of the most exciting Young brands and drive exponential growth plans quarter-on-quarter.

● Ensuring coherence in all elements defining the brand - name, logo, packaging etc. as per consumer needs.

● Work with trade marketing/sales to coordinate trade activities, in-store executions, on e-commerce/website to bring to life the brand in the market. Focus on Offline Retail Marketing is the key. Engage & coordinate with the sales & supply team to ensure delivery of fiscal goals.

● Work with Multi-functional teams (product, regulatory, and license) to ensure timely execution of projects.

● Measure and report the performance of marketing campaigns against goals (ROI and KPIs).

● Develop project calendar and manage resources; manage stakeholders, both internal/external.

● End-to-end project operations management - Packaging, NPD, Events/sponsorships.